Our sales promotion was created with the intention to excite the students at the idea of winning free food. This is going to lead to lead to publicity and patronage from students as they are high likely to talk about the promo.
The sales promotion used is a Lottery.
Covenant university students (from 100level-400level)
A free meal from Grandpa chips worth 2000 naira. The free meal encompasses of fried sweet potatoes, 2 sausages and 1 stick kebab.
This promotion campaign is scheduled to last for 3-5 days.
The audience will be entitled to pick a small paper token after purchase:
Visibility across platforms consists of a flyer promoting the sales promo being sent across appropriate social media platforms where the target audience are active, namely: Instagram and Telegram.
This promo was made with the reassurance, that it correlates with the welcoming image of the brand, Grandpa chips
Expected behavioral responses include, purchases from Grandpa chips engagement online and offline among target audience and more visitations to Grandpa chips even after the sales promo ends.
The main focus and primary audience are;
The content for Grandpa Chips remained consistent with the campaign’s big idea and overall theme by ensuring that all messages, visuals, and activities reflect the central concept of the brand on campus.
Consistency will be maintained through:
We focused on providing educational and valuable content rather than purely promotional messages by sharing useful information that benefits CU students’ daily campus life. Instead of only advertising the product, the content will educate students on smart snacking habits, time management during study periods, and maintaining energy during lectures and late-night reading.
The content developed for the grandpa chips goes beyond simple promotion by offering educational or valuable information.
We included tips, insights, and campus-related relevance that adds meaning to the audience’s experience while still aligning with the brand message.
A structured content calendar was used to create outline by posting dates, formats, and platforms. This ensures consistency, prevents message overlap, and helps maintain steady engagement throughout the campaign period.
