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Apart from the rewards Musing also benefits from other concepts of the Steem blockchain:
* It's decentralised, so cannot be taken down by one party.
* It can incorporate SMTs which will allow it to build its own micro-economy.
* It doesn't have advertising.
* Musing users operate across many different applications on the Steem blockchain allowing you to get a much better understanding of who is asking and answering the questions. This makes it more of a community.