The phrase “Keep it Simple, Stupid” or the “KISS principle” has been around for over 50 years. Originally coined by the US Navy, the phrase has endured thanks to its accuracy and application to so many different fields.
The Internet is all-encompassing and the wealth of information available is growing by the minute. In a crowded marketplace, the ability to stand out and make an impression with your audience is critical to your success.
Keeping your website content simple will pay off because it:
When dealing with complex material, in an attempt to appear as the “expert”, authors can make the mistake of using highly technical and specific terms. One of the signs of a real expert in any field is one that is able to translate the complex, technical topics into terms that are easily understood. You demonstrate high levels of intelligence and confidence by breaking it down into easily understood wording.
Another key benefit of easy to understand language is it makes the author very relatable to their audience. Simple language can build trust and make your audience feel comfortable with the topic – fantastic ways to build rapport and increase the sales (and repeat sales) potential for your business.
As the information age and Internet access grows exponentially, people are flooded everyday with huge amounts of information to take their focus. People are simply too busy to take things in if they lose attention. Simple, short, sharp and to the point content can be the way to retain the focus of your audience. Make sure you include all the information you need, but it needs to be in relatable terms. It is also worthwhile to keep your content focused on fewer topics to avoid confusion. Less is more.
With content simple, relatable and easy to understand, you are more likely to have an audience staying on your site longer, visiting more pages, and making repeats visits. Search engines reward user-friendly sites, and visitor behaviour like this will have a positive impact in boosting your SEO performance. Your SEO ranking is one of the key ways to stand out from your competitors in the online world. The higher your rank on the search engines, the more traffic will be directed to your site, and the more likely you are to generate sales.
