For the past 30 years, I spent my career in sales and marketing. Over that time I was involved in a ton of different projects, often from day 1 development. Rolling out new programs, initiatives, and equipment teaches that there is a process that things need to go through. Also, it is important to know what is substance and what is not.
I see many who claim that we need marketing. A lot are operating under the perspective that Hive would be better off if they would only market this blockchain.
Are you one who believes that?
To start, does everyone know what a blockchain is? It is nothing more software that runs on different computers around the world. This software processes transactions and verifies them before updating the entire network of data.
Is that what you are going to market?
We see the marketing commandos on Facebook and YouTube "marketing" Hive. They are out there promoting the idea of making a bazillion dollars in a few posts. These people are either scammers or really have no idea what they are doing. Once again what are they marketing? Do they even know?
Obviously not.
What they are actually marketing is Steemit. That is the site that everyone comes to and it is inadequate. And many wonder why people leave. They are signing onto a site that is straight out of the 1990s. Even the development team is not focused upon it. Yet people are trying to drive traffic to Steemit.com in spite of an awful sign up process (due to the delay) and a non-effective site. Yes there are other front ends but new people do not know that.
I saw a discussion where someone on Telegram was stating how Hive needed marketing. Of course, this centered around the price of the coin and how more people are needed to improve it. That is not marketing, that is a pump. The price eventually drops because the best marketers in the world will not be able to sustain that pricing action without some substance. Then this person went on about the blockchain needing investment.
Just had to shake my head on that one. Marketing for investment versus marketing for users/subscribers/customers are completely different activities.
I make no secret of my monitoring of the development that is taking place on this blockchain. There is a simple reason why I do this.
People do not sign up for a mobile phone service because it uses the Genesis V satellite or whatever. We do not see companies out promoting SNTP. The State of New Jersey tourism board does not tout how wonderful I-95 is.
Promoting Hive right not is just promoting the delivery system. For the moment, Steem is basically Steemit. 3Speak, Leofinance, and a bunch of other applications have tremendous potential but they are in the early stages. Applications are slow, buggy, and lack features when introduced. Over time, with each update, they get better. This is simply how development works.
So why do I focus upon development and have so much optimism. Because that is where the substance is. It is what is going to start separating blockchains. And Hive is poised to be one of the blockchains that dominates.
Here is the Top 10 list from Coinmarketcap.
Now let's look compare that with the transaction chart.
Notice how the two lists vary. Look closely at the top 10 in market cap. The issue I have with this is there is nothing going on with these blockchains. There is no activity.
Take BCash. For all of Bitcoin Jesus' preaching, sorry Messiah, there is nothing taking place there. Charlie Lee with Litecoin is an extremely smart guy, but the same holds true for that blockchain. Not much action. Same with Ripple, Stellar, Cardano, IOTA, and Tether. More than half the top 10 has little activity. Two of the others, Bitcoin and Ethereum are totally gassed.
Now I am not saying that these tokens are overpriced or that there is not reason for people to be confident in them. Many things go into token pricing. My point is that all of these tokens received a great deal of publicity while doing a lot of marketing yet they are nothing more than potential. At present, there is no activity there. This is the pump. Without follow through on that potential, the market will provide the dump. And the follow through is development.
Those that do, will excel while those that omit this, will fall back hard.
Which brings me right back to Hive. We know the development is taking place at a rapid pace. This is the meat and potatoes to me. Here is what I take to the general public. This is what they are going to sink their teeth into. Applications like 
Of course, many of these apps are far from ready for the masses. Actually, that is the truth for the entire blockchain. Getting back to the top 10 list, we know BTC and ETH already operate with delays. BCH and LTC, since they are based upon BTC, most likely would reach that point fairly quickly.
Presently, the development team is working on upgrading the infrastructure to ensure it can handle massive traffic. Better to do it now than later. From a marketing perspective, nothing worse than driving a ton of traffic to a place that can't handle it.
The same is true for apps. It is time to work through the bugs and get the updates going. The development teams are all hard at work. It is a process. They understand that, the rest of us tend not to. Again, start marketing the hell out of 3Speak and you potentially risk driving a ton of people away if it cannot handle what is thrown at it. Most of the applications on this blockchain are still lacking features. This will be resolved with further updates.
It cannot be stressed enough. Hive will have the ability to handle a ton of traffic. Out of that top 10 list, BTS, EOS, and Hive are going to be part of the pack in that category. Hive already has the traffic which will only grow as more applications are added (and the sign up process improved).
As the applications get up to speed, then it is time to market. Having something of substance is what you want to take to the masses. There is an old saying in marketing: successful marketing of a poor product only gets you into bankruptcy faster.
Patience is needed. We are still very early in this game. The price action will be whatever it is. The market does what it likes usually without reference to much else that is going on. That is the nature of that beast.
Notice how the performance of a technology always precedes the adoption. All the marketing in the world is not going to increase adoption without the performance being that.
And that is what the developers are working on.
hive is poised to dominate. When the industry and market is ready, it will explode. From a marketing perspective, there will be a ton of things to bring to the public.
Which will eventually be factored into the price of the coin.
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