As a company I would be worried as even their holdings will need to be liquidated to pay their employees. They need some real ingenuity going forward.

That about sums up the past two years so they are accustomed to that. Their role is to keep the blockchain code rolling out. Steemit.com is still going to be the landing platform since they have a ton of SP. Nobody can sign as many new users up as Steemit Inc and then delegate enough SP to get one going.