With the development of the technology and Internet, the amount of digital content which is now being produced is increasing. This means that every user will have a chance to express their individual visions to the world. However, most of the content ecosystems now are centralized platforms depending on advertising for revenue. Therefore, most of the content creators do not have ability to express themselves freely. Moreover, content in centralized platforms has long suffered from unequal revenue distribution and a lack of copyright protection. It is clear we needs a more open and transparent distribution model to protect content creators’ rights, and Contentos can be considered as a potential solution for this problem.
Contentos is a blockchain protocol recently invested by Binance Labs (a social impact fund and an initiative to incubate, invest, and empower blockchain and cryptocurrency entrepreneurs, projects, and communities.). It aim is to create a decentralized digital content ecosystem that empowers all members, including creators, consumers, and advertisers, to earn fair compensation for their contributions. Contentos also intends to establish itself as the future Ethereum of digital content, accepting content DApps of all kinds.
Their team consists of experts from the content industry, who have worked on top-tier consumer applications and blockchain projects. At present, the strategic partners of Contentos are LiveMe, PhotoGrid and Cheez, that have amassed over 60+ million monthly active users. With real-time user feedback, Contentos is expected become a premier blockchain project as it places the interest of users first.
In fact, Contentos team wants to help content creators overcome the problems that they face in the current market, and in order to achieve this goal, Contentos offers:
1. Peer to peer revenue distribution - a decentralized revenue system should make the content creation value chain more transparent, returning rewards directly to the users.
2. Decentralized traffic distribution - when compensated for their work, users of Contentos are encouraged to promote towards proper audiences;
3. Trackable copyright transactions - the use of blockchain enables copyright authentication and transactions to be fully trackable;
4. Immutable credit system - users' credit scoring is transparent and takes into account every contribution that the users make.
In general, Contentos is believed to be a promising project solving the hurdles in content industry at present. It can be said that Contentos has many advantages to succeed. With its experienced team as well as the support from Binance Labs, DHVC… Contentos will have the ability to transform the digital content creation industry by offering a unique decentralized content ecosystem.
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