Ever heard of the KiLT factor in business?
The KiLT factor is what your customers must feel before they even think about buying your products or services. It's something you need to think about and nurture before you even make an offer to anyone.
KNOW
LIKE
TRUST
KNOW - Someone has to know you before they like you. On Facebook people get to know you through your page. This can be done with images, quotes, videos, status updates and most importantly live shows, where you are putting yourself out there and CONNECTING with your audience.
LIKE - You can't force someone to like you so the ONLY way to develop this is to BE YOU, but be you in a genuine, authentic and honest way. Don't force your personality, don't mold yourself into someone you're not, just be you and at the heart of who you are develop the traits of authenticity, and honesty.
TRUST - By developing authenticity and honesty you will start to gain the trust of the people you are trying to reach. There will be people who are not attracted to your energy and that's fine, let them tune into someone else. Focus on the people who are attracted to you, your business and your offer of helping them in some way with your products and services. By focusing solely on the people you genuinely want to help you'll find your love of what you do grows.
Developing the KiLT factor only happens when we become aware of it and develop a sense of knowing that people are buying your products and services because they Know, Like and Trust you.
Have you got the KiLT Factor in your business?
