Some people are actively anti-crypto, but Hive has more to offer. Being open source and decentralised could appeal. I am sure the 3speak guys have targeted people who get censored elsewhere. I did once see someone in a shirt with their logo in the paper, but they were hanging out with some right wing extremist who had been causing trouble. One guy I recruited to Hive gave up as he didn't like that extremist content could be tolerated. It's all a balancing act trying to attract people who will make it more appealing to a general audience.

I'm not a marketing guy, but we have some Hivers who work in that area and they need to cooperate.