I agree on targeting people into crypto, however I also think there's opportunity to get people who aren't into crypto depending on the DApp and what it offers. For example I think @3speak and @dtube should be targeting anybody who's anti censorship and don't even bring up the rewards in that campaign, as it doesn't have to be the primary attraction.

I was sort of interested in crypto when I joined, but I'd also been turned off it and got bored of the idea. The rewards did hook me though