This was put together by the UK advertising standard authority and the internet advertising office in June 16 of this year to detect online scam and fraud.
It is said to allow users to be aware of frauds ADS and to report them. One of the main reason for the birth of the scam ads alert is because of the rise in cryptocurrency scam.
The ASA informed the society of the fraud of cryptocurrency in 2018 was approximately $ 225 million which is a big loss.
The executive director of ASA Guy Parker also said some few words "The vast majority of ads responsibly inform and entertain their audience, but a small minority are published with criminal intent. Our scam ad alert system will play an important role in helping to detect and stop these scams.”
The important part of it is that the internet robot will receive help from both google and Facebook.
https://cointelegraph.com/news/uk-watchdogs-launch-ad-scam-alert-system-to-crack-down-on-online-fraud
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From @steem-pic