When it comes to social media and posting on social media platforms such as Twitter, Facebook, Linkedin, Instagram to name but a few, it is most important to have the right tools at hand.
For instance, if you are posting to Instagram, you need to make sure the dimensions of your photographs (and videos) meet the requirements of this particular visual social media platform, we use Canva (Pro) to fully optimise our photos before posting and we then use Hootsuite Enterprise to see a preview of the post before it goes out. Using tools such as this ensures you are not making errors and everything looks as good as your expectations.
And again, we use Hootsuite for measuring the lengths of our posts before they go out for publication. Using just these two social media tools have made our job so much easier, more effective and produces the best results.
So if you are running a social media promotion, consider investing in the right social media tools for the job.
Thanks for reading.