Coke to experiment with its first alcoholic product—in Japan Coca-Cola Co.’s Japan unit plans to introduce a fizzy alcoholic drink in the country, in what the company describes as the first alcoholic product it has ever developed. Jorge Garduño, president of Coca-Cola’s Japan unit, said in an article posted on the company’s website that it is “going to experiment” with a canned drink that contains alcohol—a product category known as chu-hai in Japan.
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