As I reflect on my journey as both a software engineer and tech writer, I’ve seen countless technologies come and go. But the fundamental skills that empower developers to control their digital destiny remain remarkably consistent. Today’s article examines why tools like Dokploy, Coolify, and Dokku deserve your attention — especially if you’ve been caught in the convenience trap of platforms like Netlify and Vercel.
Let’s start with the basics. What exactly are these tools?
Dokploy is a free, self-hostable Platform as a Service (PaaS) that dramatically simplifies deploying and managing applications and databases. It allows you to deploy multiple apps to a single or multiple servers (like DigitalOcean droplets) with support for virtually any application type and database system. With features including automated backups and Docker Compose support, it’s a powerful solution for developers seeking control at early stages without too much complexity.
Coolify positions itself as an open-source alternative to Heroku, Netlify, and Vercel. It supports deploying to any server with just an SSH connection, offers automatic SSL certificates, real-time terminals for server management, and eliminates vendor lock-in by keeping all your settings on your own servers.
Dokku, often described as “Docker-powered mini-Heroku,” simplifies deployment through containerization technology. It provides a straightforward workflow that integrates seamlessly with modern development practices, allowing developers to focus on building rather than managing complex infrastructure.
What makes these tools special? In a word: ownership. They give you the power of managed platforms while maintaining complete control over your infrastructure. With clear steps in their documentation as well as a multitude of one-click integrations you can choose from.
Now, let’s compare these self-hosting tools with popular platforms like Netlify and Vercel.
Netlify and Vercel have gained immense popularity because they offer slick interfaces, global CDNs, and one-click deployments that make launching projects incredibly simple. Both platforms prioritize developer experience with Git integration, automatic scaling, and impressive performance metrics.
But this convenience comes at a cost — literally and figuratively:
Think of it this way: Netlify and Vercel are like high-end restaurants where everything is prepared for you, they allow peasants but in a predetermined area for low-income individuals. Self-hosting with tools like Dokploy is more like cooking at home — more work initially, but you learn valuable skills and ultimately have more control over ingredients and costs.
Let me break this down in the simplest terms possible:
Imagine you wrote a letter (your code) and want to share it with the world. You have two options:
Option 1 (Netlify/Vercel): Hand your letter to a postal service that handles everything. They’ll copy it, deliver it globally, and make sure it reaches everyone quickly. You pay based on how many people read your letter.
Option 2 (Self-hosting with Dokploy/Coolify/Dokku): Set up your own little post office (server) where you handle the distribution yourself. It takes more initial setup, but you control the entire process and pay a fixed rent regardless of how many people read your letter.
The real beauty of tools like Dokploy is they make setting up that “personal post office” much easier than before, giving you a friendly interface to manage everything without dealing with all the complex underlying systems.
Remember the early days of the internet? If you wanted to launch a web application, you needed serious resources. Servers were expensive physical machines that required specialized knowledge to configure and maintain.
Think about Mark Zuckerberg in the early Facebook days — without Eduardo Saverin’s financial backing to pay for servers, would Facebook have ever gotten off the ground? The barrier to entry wasn’t just technical knowledge; it was cold, hard cash.
💭 It’s fascinating to think how many potential world-changing applications never saw the light of day simply because their creators couldn’t afford the infrastructure costs.
That financial barrier has been steadily eroding. Cloud providers like AWS democratized access to computing resources through virtualization, making it possible to rent small slices of computing power rather than buying entire physical servers.
Today, the landscape has transformed dramatically. Virtual Private Servers (VPS) from providers like EC2, DigitalOcean, Hetzner, or Linode have made server access affordable for almost anyone. For less than the cost of a fancy coffee each month, you can have your own server to deploy whatever you want.
Yes, configuring these servers can be intimidating at first. But let’s put this in perspective: back in the “old days,” server configuration meant navigating arcane systems with minimal documentation, certainly no Stack Overflow, no Google, no Indian guys in YouTube and definitely no AI assistants to help troubleshoot issues.
Today’s learning environment is incomparably more supportive. Comprehensive documentation, active communities, and powerful tools make the learning curve far less steep than it once was.
There’s another crucial benefit to learning these fundamentals: employability. When you invest time understanding AWS EC2, security groups, load balancers, and other core infrastructure components, you’re building skills that employers value highly. These patterns transfer across cloud providers, giving you versatile knowledge that stands the test of time.
Yes! Even if AWS were to disappear right now, the basic concepts would still apply to almost every server, especially Linux
This brings us to platforms like Netlify and Vercel. They’ve built successful businesses by capitalizing on developers’ desire for simplicity — particularly those intimidated by server configuration or those without initiative nor drive.
Don’t get me wrong — these platforms provide genuine value through their abstraction layers. For beginners, they offer an approachable entry point to deployment. For teams focused on rapid product development, they remove operational overhead.
But here’s what they don’t emphasize: their convenience comes at the expense of fundamental knowledge. By handling everything “magically” behind the scenes, they shield you from understanding what’s actually happening with your application.
💭 Is convenience worth the knowledge gap it creates? For getting started, perhaps. But as a long-term strategy, I’d argue it’s a problematic trade-off. The knowledge you can learn by self-hosting is priceless. Who knows, maybe in the future even AWS doesn’t cut it anymore, and all you want is your own bare metal server. Full control…well one can only dream, but all things in due time.
These closed-source abstractions are ultimately designed to lock you into their ecosystems. While they help you deploy quickly today, they aren’t teaching you transferable skills that will benefit your career over the long run.
To make matters worse, the industry has become obsessed with serverless architectures and Kubernetes (K8s) — technologies that add even more layers of abstraction and complexity.
Imagine being a junior developer from a developing nation, working tirelessly to break into tech, and suddenly facing an onslaught of content suggesting that mastering serverless and K8s is essential for your career. It’s overwhelming and, frankly, misleading.
That includes a**holes trying to sell you their copy & paste online courses from the docs with a few decent videos of them clicking here and there. You don’t need them! And when you do, you will be confident enough to read a free e-book or the docs and learn by yourself.
These technologies have their place in specific scenarios, but they’re far from universal requirements. In fact, I’ve previously written about why K8s is one of the greatest lies you’ve been sold — it’s powerful, but unnecessary overkill for most applications.
The convenience of managed platforms sometimes comes with shocking financial consequences. I’ve heard countless stories from developers who deployed applications on Netlify or Vercel without properly guarding against infinite loops or recursive API calls, only to wake up to bills in the thousands of dollars.
One particularly painful example involved a junior developer who accidentally created an infinite loop in a serverless function that triggered itself. Within 24 hours, their personal account had racked up over $7,000 in charges. The platform eventually reduced the bill as a courtesy, but the shock and stress were very real.
When you’re running your own server with tools like Dokploy, you pay a fixed monthly fee regardless of how many processes run. An infinite loop might crash your server, but it won’t empty your bank account.
With autoscaling things becoming different but for the most part you will be ok with 1 VPS, a small one enough for a website with a few visitors. If you get to the point of needing scaling, I’m pretty sure you will already have started thinking about monetization or income sources via your app.
Let me be clear: I’m not against Netlify, Vercel, or serverless technologies. They all have valid use cases in the right context. What I advocate for is a balanced, educational approach to development infrastructure.
If you’re in your first 3–6 months of learning to code, by all means, use platforms like GitHub Pages, Netlify, or Vercel to get the satisfaction of seeing your work live on the internet.
Just keep your credit card safely in your wallet until you understand what you’re paying for! DO NOT USE IT ON THESE PLATFORMS YET!
Once you’ve established your coding fundamentals, invest time learning basic cloud infrastructure. Focus on AWS EC2 since it’s the industry standard, but the concepts translate to any provider. Familiarize yourself with:
AWS offers a free tier for the very first year in certain services(ec2 included, a small instance), and you can also apply for start-up credits via YCombinator
Complement this with some CI/CD knowledge through GitHub Actions, and you’ll have a powerful foundation that will serve you throughout your career.
💭 Don’t worry about infrastructure-as-code tools like Terraform or Pulumi yet. Learn the concepts manually first — the automation can come later when you understand what you’re automating.
This is where tools like Dokploy, Coolify, and Dokku shine brightest. Once you understand the basics of setting up an EC2 instance (or any VPS), these tools provide a friendly layer to manage your applications without sacrificing ownership.
With Dokploy, for example, you can deploy any type of application to your own server with a simple interface that handles the complexity of container management, database setup, and even SSL certificates. It gives you control over your infrastructure while removing many of the tedious configuration tasks.
Similarly, Coolify provides a comprehensive platform with Git integration, database management, and automatic backups — all running on your own infrastructure. You maintain complete ownership of your data and avoid vendor lock-in.
These tools represent the ideal middle ground: the convenience of managed platforms with the control and cost-effectiveness of self-hosting.
The web development landscape continues to evolve, but certain principles remain timeless. Understanding how your applications actually run and taking ownership of your infrastructure gives you freedom that no convenience-focused platform can match.
Tools like Dokploy, Coolify, and Dokku are democratizing self-hosting by making it accessible to developers at all levels. They represent a philosophy of technical empowerment — the belief that you should understand the foundations of what you build upon.
I encourage you to explore these tools as part of your development journey. Start with the basics, build a solid foundation of infrastructure knowledge, and then leverage these platforms to streamline your workflow without sacrificing control.
Remember, the JAMstack, serverless architectures, and Kubernetes all have their places, but don’t feel pressured to adopt them just because they’re trending. Build the skills to evaluate technologies based on your specific needs, not industry hype.
By the time your application grows to need more sophisticated infrastructure, you’ll have the knowledge, resources, and team to make informed decisions about scaling. And that independence is invaluable in an industry where technologies come and go, but fundamental principles endure.
What’s your experience with self-hosting? Have you tried tools like Dokploy or Coolify? I’d love to hear your thoughts in the comments!
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