I am an Apple user and i will tell you for a fact that ever since I started using apple it’s hard to go back. I don’t care about any other brand, I have decided to stick to using apple till I don’t feel like. I saw a video on TikTok of an iPhone user who said, he doesn’t care if android prints money he will always use an iPhone. Although I don’t know about him, if androids start printing money I will switch to android ASAP. But he was obviously exaggerating, but you get his point right? That’s to show the chokehold apple has on its users. For the past 8 years or more, apple has been releasing the same product just change in physical look, but its customers are always patronizing them. This is because apple has been able to crack the secret in branding marketing and they seem to be the only brand that has been really successful with this.
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Apple has been able to have brand loyalty from its customers by creating a unique eco system making the customers feel unique and special. No matter how many people you see using an iPhone, there is this special unique feeling most iphone people feel because of the brand. They feel they are special even though we all know that iPhones are not as quality as other android out there. But the charisma the society has placed on iPhone is the reason most people choose iPhones over other smartphones.
Apple has been able to create some kind of brand awareness that makes their products recognizable anywhere. It’s a ver minimalistic logo which is the part bitten apple sign. Once you see the logo, it looks unique and different from other brands and gives it this outstanding feature that makes people notice it and value it. Unlike other android phone brands that look almost alike. I can’t tell one android phone brand from the other, but when you see an iPhone, instantly you know it’s an iPhone. This makes the users feel unique and special. Although I don’t know how long this brand cult thing will last because its users are beginning to get tired of apple releasing same phone every year. Although their software update is usually cool and come wit new nice features.
When it comes to quality I will give it to apple, I have been using my iPhone for almost 4 years and it’s still working just fine, the only problem I have with my phone is the battery power. No one knows how apple does it, but the brand loyalty is very strong and most apple users are always pleased with using it.