We can not all be content creators. Steem needs more content consumers. People that just want to read the content and maybe engage with it. This is where the masses are. You won't find them by encouraging everyone to be a creator.
I was watching the steemfest videos and 
Now that might not initially sound interesting. But it ties in with what I have said over and over. Do you remember I introduced you to Jane? Well in case you forget
Meet Jane
Jane is a Fashion blogger and with 10K followers. She has monetized her blog with an Amazon shop however the market is competitive and although she is getting good traffic her bounce rate is high and lead generation is low. Jane has studied here sales funnel. Once people sign up to her newsletter her conversion rate is 60%, however less than 1% of visitors sign up in the first place.
After looking at competitors Jane noticed lack of engagement on her site over others. Engagement is an important part of the sales funnel as it allows trust and relationships to be established. Although her blog posts are widely shared, there is little or no interaction.
Jane is willing to invest $10K to improve her situation.
Right now $10K would get Jane around 23K Steem Power, giving her around 0.58 stu on a 100% vote. By using tools such as Steempress, Jane could allow her readers to leave comments on her blog which can be rewarded with upvotes. A perfect reason for her followers to want to engage. This engagement will build trust and relationships and in turn increase sign ups. She is hoping to increase her signups by 3%. Based on currently levels this would increase her sales by $6K per year. that would be a payback of less than 2 years on her STEEM investment.
STEEM as an asset can be used like other assets to increase sales. My vision of STEEM is of a blockchain for enterprises of all sizes, from the small website owner to the large corporate. There are thousands of businesses out there just like Jane and bigger. We have a blockchain that is scalable and has 0 transaction fees and continuously evolving.
You can read that full post here https://steemit.com/steem/@paulag/my-steem-vision-a-tool-for-enterprises
It's easy. Two simple steps. But it actually works.
1. Publish content for web2 audiences. Content that gives a reason to engage. Content that has an audience.
2. Promote that content like crazy.
When I say web2 audiences, I mean content that tends to do well on the web. Tutorials. How-tos. Guides. Searchable stuff. When you are creating that content, give people a reason to engage with it. Ask them a question or for their opinion or for an alternative suggestion.
It's simple right!
Does it work? Will it bring content consumers to steem. Hell ya and I can prove it.
Do you see all of those steempress comments? Well, they are guest account comments left on my blog. Content consumers that have been given a reason to engage. What reason did I give them? Learn and earn activities.
I have produced a lot of content now to learn and earn activities. however, engagement was not great. Recently I set up a learn and earn signup funnel for people to receive 8 emails over 2 weeks. Each email linking to a blog post that contains a learn and earn activity. The aim is to collect as many tokens possible over the 8 emails.
And as you can see from the comments, it's working! Boom. I am finally bringing content consumers to steem.
A big shout out to 
If you wanna check out my learn and earn funnel, you can read more about it here https://theexcelclub.com/excel-learn-earn/
You can help me. Share https://theexcelclub.com/excel-learn-earn/ on all of your social media platforms. Excel is a massively popular topic and although it might not be what you would tend to share, I am sure it will be received well. Just copy and paste the following to your social profiles
Become an #Excel Ninja in no time and earn rewards for doing so with The Excel Club Learn and Earn Activities https://theexcelclub.com/excel-learn-earn/ #theexcelclub #steem
