The RED Foundation is carrying out a product red campaign as part of its fight against AIDS. When a company participates in the product red campaign and releases a red product named after it, part of the proceeds from the sale will be used to fund the fight against AIDS. Apple is a leading company in the campaign.
Apple released iPhone 7 and iPhone 7 Plus Product Red Special Edition last year and iPhone 8 and iPhone 8 Plus also introduced do Red . versions in April.
<Apple has been releasing its flagship product, the product red edition of the iPhone, since last year. [Source : Apple]>
The product red campaign is also receiving spotlight as Apple has released its flagship product, the product red edition of the iPhone.
Founded to fight AIDS, the ' RED ' Foundation has been carrying out a product red campaign since 2006. When a company participates in the product red campaign and releases a red product named after it, part of the proceeds (up to 50 percent) from the sale will be used to fund the fight against AIDS.
" We are proud to support Red with the bold new iPhone, and we expect our customers to be as special, " said Greg Joswiak, vice president of Apple's product marketing division.
[Campaign born from the idea of U2 Lead vocalist]
The Red Foundation, which is leading the product red campaign, was created by the lead singer Bono (Paul David Hewson) of the Irish rock band U2.
Bono was shocked by Africa's poor reality when he visited an Ethiopian orphanage in 1985. Bono, who thought, " This kind of poverty doesn't happen by accident, " has since come to Africa to human rights.
<The lead vocalist Bono of the group U2. He has been active in social movements. [Source : Wikipedia]>
Bono co-founded DATA (De ., AIDS, Trade, Africa) with social activist Bobby Shriver in 2002. In 2005, he participated in a meeting of world leaders and asked them to write off African debts.
In 2006, it established the Red Foundation to raise funds for the fight against AIDS and started a product red campaign for companies around the world. He judged that connecting the donation with the products people use on a daily basis would arouse interest in the anti-immune movement, and thus would bring profits. It was a so-called Cause cause marketing . that connects social movements with corporate interests.
" Why not buy a red one when everyone wants to buy a cell phone, iPod, T-shirt and jeans. That's the idea of Red. "
Bono appeared on the Larry King show and said, " It was shocking to see that 5,000 Africans were dying every day from a preventable, therapeutic disease, " adding, " So we're saving money for the global fund. " He was nominated for the Nobel Peace Prize in 2003, 2005, and 2006.
