Some time ago I created an account on some service, which suppose to boost conversion rate on my website. I just watched some video, where this product was recommended, so I decided to give it a shot. After few minutes, I decided this service is not for me, so basically I closed website and forgot about it.

But, lately I received some email from them:

To be honest I was in total shock. I never encountered such rude way of trying to convince someone to further usage of product. I would not tell a name of a company, because I do not want to give them any recognition, even a bad one.

A better way

Today I am writing about this, because I received another email from different company, which decided to use completely different approach, much more user and human friendly:

Conclusion

When you do not know what to add as a argument to convince someone to further usage of your service it is better to say about warm feelings and awesomeness of a product rather than about how terrible client is, because he do not use "an opportunity" and basically he "lose money because of that".

Today is a beautiful day, isn't it?

Best Regards,
noisy