Your Website...Is YOU!

You are shopping for healthy, designer food. You visit two health food stores. The first of them is bright and cheerful: its products are shown in a pleasant way, and its employees with crisp aprons on a starchy base are thin, friendly and helpful with a smile that flickers. There is another health food store across the street: Similar products. A fat, fat, sweaty man, breath, agitated whiskey, garlic and fermented cheese, egg spots on the front of his crumpled shirt, the middle of which keeps to stay closed, trying to keep his charge - the protruding belly - inside, tired buttons on ready for pop ... comes to serve you.

You are your site: it is a reflection of who you are, your product, your service. Imagine yourself as a trained, experienced professional. Your site is the only contact with your customers, potential and current, with you. You need to create an atmosphere that your customers will like, so they want to stay and buy, and, more importantly, want to come back again and again. You want to strive for a repeat business. Long and short is this: your website can make or break your sales ... and your business.

TRADE RECEPTIONS
What secrets can you apply to the design of your site?

1. Sustainability
   Do your research by visiting several websites. Pay attention, which makes them attractive, attractive or opposite. Always remember that visitors to your site have one goal: they either seek information, or buy a product. Your goal is to give them what they want without their search. This is the cardinal rule to make your site easy to navigate. Make sure that all information relates to your product / service. Convince visitors that they absolutely need your product to solve their problems.

1. First impressions ... The importance of your home page
   The main page has a very specific purpose: it is the store in front of your site where your visitor lands and where he / she will make purchases. Therefore, this page should be loaded very quickly and easily viewed. This is the first contact with your client: first impressions can either close the deal, or ... lose the same deal that has exactly the same potential.

Make things simple: make sure that links are easily viewed by visitors and that these links will be navigated by your visitors to where they want to go. Very often a great choice is the use of tables when choosing the design of the main page of your site. If your page takes more than ten seconds to download even on a 56k modem, your visitor will click away, through impatience or save time by requesting information or products elsewhere. To speed up the loading of the main page, it is desirable to avoid large or excessive graphics. Too many banners or special effects often also results in a slow page load.

1. Make your site attractive and easy for the eyes

• Colors
  Soft colors are your best choice. If your site is a content site where your visitor will read a lot, it is recommended to save the black and white image. You can add color when using tables as a means of disassembling the page. However, always remember that the overall look of the page is professional and attractive to your target audience, which will visit more often.

• Screen resolution
  They differ between monitors. Therefore, it is recommended to set the pixels to the standard 800x600. You can also set the tables on your web page to cover the percentage of the page, not the specified number of inches. This will accommodate all the screen sizes.

• Browsers
  Keep in mind that many Internet users will not use the same browser as you. So make sure that your site looks as good in other browsers as you like. You can do this by downloading multiple browsers to look at your page.

Keep in mind that the overall appearance of your site is to make it attractive to visitors, which in turn appeals to emotions and therefore leads to sales and earns money for you. The appearance of your site, if properly designed, can be an excellent marketing strategy for your product / service.