Advertisements may be intrusive (especially the pop up ads) but they are reason various content providers get to make a living out of it. Google provides the platform through AdSense and various advertisers choose their niche market and spend money on advertisement
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Google makes a big chunk of their money though advertisement revenues. So no one expected to release a statement saying that publishers will be allowed to charge their viewers and customers in exchange for the pleasure of blocking ads on their websites. . It’ll be definitely very interesting to see the response of not only the public but also the shareholders on this huge decision.
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