The coming together of the good guys.
I am sure the association name would be suggested by a self righteous person because attaching good to the name of the brand is like giving themselves validation. So, I guess it is an association of self righteous people.
They would be looking down on others and speak ill of people, stating their own importance and claiming to be better than others.
I cannot be part of that group of people.
It is pride to look down on people, it speaksmore about who you are.
Association of the good, please do something good for me.