Whether you're working on a layout for a brochure or designing a band poster, establishing contrast is one of the most important things to consider. Contrast is something people are drawn to but it's one of those things that, when done correctly, shouldn't really be noticed. Done incorrectly though and it sticks out like a sore thumb. That's why it's so critical for you, as the designer, to play close attention to the contrast in your designs. Contrast attracts the eye, adds visual interest to a composition and can be in many different forms. Your first thought may be color contrast such as warm vs. cool and dark vs. light
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