Convenience is one of the main attributes of any store. It consists in reducing the total effort that the customer must invest in the shopping process, including time, physical effort and psychological effort. Following is a checklist so you can analyze the convenience in your store:
. It must be easy to get information before going to the store by phone or in the web (address, schedule, products available, etc.)
. It must be eays to arrive to your store (signage if it is located in the street, parking place available, etc.)
. Your store must be easy to navigate: layout design, signage, visibility
. Your store must offer complete solutions in assortment (complementary products, visual merchandising, cross selling)
. Your store must offer enough information needed by customers to buy (visual merchandising, tags, sales assistance advise)
. The sales assistant attention must be timely, avoiding the shopper effort to look or walk too much to find someone to ask
. Of course, products must be available. If not, you lose all the convenience effort
. The payment must be easy and fast
. The post-purchase attention must be easy (claims, repairments, etc.)
