What is Datum?
Datum is a decentralized and distributed high performance NoSQL database backed by a blockchain ledger. This technology allows anyone to securely and anonymously backup structured data from social networks, wearables, smart homes, and other IoT devices. Datum provides a marketplace where users can share or sell data on their own terms.
The Datum network relies on the DAT Token Smart Contract to provide secure trading of data while respecting the terms set out by data owners.
Health Data for Insurers & Research
The Datum App helps users extract and anonymize their health data. Insurers, pharmaceuticals, and academic researchers are frequent buyers of health data for research purposes.
B2B Data Marketplace
Datum is not just for users selling data to companies. It's for anyone with data to sell to buyers. For example, Company A collects data from satellites, normalizes it, and re-sells it to various buyers. Datum provides Company A a marketplace to find new customers as well as the technical infrast.
C2B2B: Enrich Bluetooth Beacon Data with Consumers' Data
Company B with Bluetooth beacons installed in retail stores creates billions of data points every day. They are interested in purchasing shoppers' location data from their phones to enrich their in-store data with behaviors before and after the visit. With the user's permission, the Datum App extracts users' location data, securely anonymizes it and makes it available through the Datum Marketplace. Company B can now enrich their existing data set with this new data and re-sell the new, more valuable data back onto the Datum Marketplace. Proceeds of the enriched data sale are shared back to the original consumer data owners as well as Company B who added value to the data.
structure to charge and bill for their datasets. All built-in to the Datum blockchain database and ecosystem.
Telecom Company Selling Smart Home Kits and Unsure How to Unlock Data Value
Large telecom Company T sold smart home kits to over 1M households in 2017, but smart home is not their core business. Now they have mountains of data from the smart home gateways of all the homes, but they do not know how to unlock the value that lies in this data. By uploading data sets to the Datum marketplace they can gauge interest in the data and find customers who are interested to buy this data.
Mobilizing Communities To Collect Data
The right mix of fertilizers specific to a region and crop can be the difference between feast or famine. Poor farmers in developing countries can not afford to pay for soil analysis on their own. Several NGOs already provide free fertilizer mix analysis but they need data. Using the Datum App, people are incentivized to enter soil sample measurements and make it available for NGOs to process. The resulting fertilizer mix ratios are shared back with the farmers who can use it to boost production.
