Ive been focusing on some stuff behind the scenes that havent required fund expenditure. Id call the results mixed. Forming contacts with other projects and trying to deal with logistics for something I want to try with physical promotional items.
Some funds have been set aside for HiveFest and wer hoping to promote that as well externally.
The Brave ads are ongoing. We exceed their benchmark numbers by between 10%-20% depending on metric. Benchmark clickthrough rate for Brave ads is between 6-9%. The click to 10s visit rate is between 15-20%. So we are doing fairly well.
Impressions-How many times the ad was viewed.
Clicks-How many times it was clicked
Dismissals-How many times it was clicked away
10s visit rate-What percentage of clickers stayed more than 10 seconds on the ad page.
The stats suggest that the ad messages perform a bit better than the landing page so I will probably do some tweaks, try out something new if I decide to continue with the ads next month.
Im leaning in that direction.
Ill try and keep you guys updated as much as I can but some of the things Im trying to do cant be shared until its delivered or not.
Fingers crossed.
