Litecoin has a good-natured community and a good roadmap. However, it does not have a good grasp of the corporate world. In comparison to Ethereum, it's become stale. Every time I open up cryptocurrency information outlets I see Vitalik in some new meeting or conference about Ethereum, I see third party developers making intelligent token dapps for ethereum like golem, gnosis and status messenger for the public, and I see massive companies joining in an 'Ethereum Enterprise Alliance' solidarity. And then after the fact, we try to sell the pedantic idea that 'litecoin is a currency and ethereum is not', like the masses will care when they can eventually buy their services and goods with ethereum instead of litecoin.Now Litecoin looks pale, despite the logo. Charlie needs to get out there like Vitalik. Perhaps start some Litecoin alternative alliance reaching out to companies to join such things. It needs third party developers to make applications that work with Litecoin. Without smart contracts it's not much of a thought. It needs Charlie or a spokesperson being highly active getting everything out there. Not selling Litecoin as 'Bitcoin silver' and giving roadmaps with no updates, dates, or blogs. It doesn't do the coin justice. You're selling a coin as a subset of another coin that will eventually be overtaken by another crypto, and then it'll start to become irrelevant.This community is waiting for things in the roadmap, and expecting mass adoption after it. If you want mass adoption, you need big companies adopting it. Not small VPNs, sites thriving on prostitution and random tweets.I don't have an answer to what the community can do directly right now, but any Litecoin prone company can. The Litecoin foundation can. Charlie can. What Charlie does can affect a lot in Litecoin because a lot of trust in a coin is often through what it's maker does, Vitalik being a prime example.At it's current stage, Litecoin has the potential to compete with Ethereum, but it's inactivity will soon render that moot.I've been holding litecoin since it had first raised to $20 so I'm not speaking as someone who's at a particular loss but I must be clear about a few things. I've been holding for about a month and keeping up with the cryptocurrency community for the while but I've been comparing it directly with Ethereum, and right now since it's reached 0.1 of Bitcoin's value. I'd like, beyond anything right now, to know why I should hold my Litecoin investment and not just move it to Ethereum.