This is something that was introduced to us early last year. Since that time, we have not heard a great deal about it. Periodically, it is thrown into one of the Leofinance AMAs. Obviously, there is a lot taking place right now but it is all working in a direction.
Over the last couple months, we upped the amount of effort going into LeoGlossary. This is a project that aims to bring a decentralized financial, investment, and cryptocurrency glossary to the Hive blockchain. At present we are close to 2,600 posts (pages) with tens of thousands of links throughout.
There are many reasons for this project yet tying it into the ad revenue is the point of this post.
LeoThreads
The main focus of the Leofinance team at the moment, or so it appears, is LeoThreads. We are told there is a new UI being developed and we could see a wider alpha release by the end of the month.
This will be a big step for Leofinance, especially since it is bringing microblogging on the blockchain to the forefront. It was mentioned that the new application has a twitter-like feel upon reaching the landing page. If this is correct, we would be looking at something truly magical.
We all know the popularity of Twitter. There are hundreds of millions of Tweets each day. There are people who spend much of the day on there. If we could garner even a few tenths of a percent of what they do, it would be a major win.
In short, LeoThreads have enormous potential.
Traffic
The point is both of these projects aim to bring more traffic to Leofinance.
LeoGlossary seeks to become a repository of information, especially pertaining to cryptocurrency. If it can achieve that while ranking some key terms in the search engines, we could see an inflow of traffic. One of the important variables is to become a resource center for people.
LeoThreads obviously has the ability to generate a massive amount of traffic. Here again, we know what Twitter can do. If we can exponentially increase the amount of activity on Leofinance, this will show up to some degree in the ad revenue.
Of course, traffic is just one variable.
Leo Ads
One of the benefits of LeoThreads is the potential to mix "ad threads" in. Twitter does this very well. When scrolling down the tweets, it is not uncommon to come across a paid it. The thing is that it looks like a tweet. I will surmise that this probably has decent click through.
An essential component of ad revenue is traffic. There is no way around this. Leofinance has to bring a lot more people to the site for the ad revenue to add up. It is a positive sign that the revenue as doubled since LeoThreads was introduced.
Quite frankly, we need to see a 10x on that.
Why?
Because eventually, LEO is going to be purchased with the ad revenue and distributed to the Leo Power holders. This will provide a return for being a long-term holder of LEO while also pulling the tokens off the open market. This will obviously place more buy demand on LEO, which can only benefit all of us.
It is actually a model that makes a great deal of sense.
LBI-Token has a fair bit of LEO in its wallet. This is where we can look to increase our position simply by staking it. Once this new program kicks off, we can see how it will benefit this community.
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