This was a wonderful interview with Tepsii, a 6-figure business and copywriting coach on her innovative, powerful and effective model of copywriting - "copywriting as coaching". It's about helping the reader on the sales page coach themselves into rising above their fears and making a clear Yes/No decision, thus maintaining their sovereignty and no longer wasting their energy in the "Maybe Zone".
Since this is Facebook Video, it's available on my site:
https://kundanchhabra.com/2018/05/10/pioneering-perspectives-episode-copywriting-as-coching/
Here's Tepsii's site: https://tepsii.com/