The Offer Move — How to Price, Package, and Position What You Sell So People Don't Hesitate
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I see the same problem over and over in the business plans that cross my desk.
The person has a solid product. They know their market. They can explain exactly what they do and who it's for.
But their offer is weak.
They're charging too low because they're scared of scaring people off. They're using vague language like "we help businesses grow" without saying how or by how much. They're trying to compete on price instead of value.
And then they wonder why people say "let me think about it" and disappear.
THE OFFER IS EVERYTHING
Myron Golden puts it simply: most businesses don't fail because the product is bad. They fail because the offer is weak.
Think about it. You can have the best service in your industry. But if your offer is confusing, vague, or easy to say no to — nobody buys.
The Offer Move is the first move in Myron's B.O.S.S. Moves framework, and it's the foundation everything else sits on. If your offer isn't right, it doesn't matter how good your lead generation or sales skills are. People won't buy.
WHAT MAKES AN OFFER WORK
According to the framework, a strong offer does three things:
It's clear. People understand immediately what they're getting and why it matters to them. If someone has to work to figure out your offer, they won't bother.
It's specific. "We help businesses Grow" means nothing. "We help e-commerce stores increase their average order value by 30% in 90 days" means something. Specificity builds trust and gets attention.
It reduces perceived risk. If someone's worried about wasting their money, they won't buy. Good offers include guarantees, clear expectations, and social proof that takes the fear out of saying yes.
THE PRICING PROBLEM
Here's where most entrepreneurs go wrong — they price based on fear.
They look at competitors and try to be cheaper. They worry that if they charge too much, people will say no. So they set their price low and hope volume makes up for it.
But here's the thing: low prices attract the worst customers. The ones who negotiate everything, demand the most support, and leave the moment someone else is $5 cheaper.
Myron teaches the opposite approach. Raise your prices and raise your faith. Charge what you're actually worth. The customers you attract at higher prices are better customers — they're less demanding, more loyal, and actually let you do your best work.
WHO THIS IS FOR
If you're getting inquiries but no sales, your offer is probably the problem.
If you're competing on price and losing margin, the Offer Move shows you how to compete on value instead.
If you've never thought strategically about how you position and price what you sell, this framework is worth studying.
THE BOTTOM LINE
You can have the best product in the world. But if your offer is weak, people won't buy.
The Offer Move in B.O.S.S. Moves teaches you how to make an offer so clear, so specific, and so compelling that saying yes feels like the obvious choice.
Check out the book here: https://www.bossmovesbook.com/bossmoves?affiliate_id=4302472
