I have been a teacher in China for over 3 years and I have definitely learned some things along the way.
Living in China has allowed me to better understand the Chinese Mindset.
For many years, products and services in China were poorly made because the market didn't have a choice. Only the upper class could afford to buy imported products. In other words, higher quality did not mean higher profits.
That is why many Chinese people have this mindset that if something is more expensive, then it is better. Schools use this to their advantage.
Many schools in China are successful because they are expensive. If they are famous, then they will most likely be the go-to school that people recommend.
Parents will spend a fortune on their child's education. At the same time, most Chinese parents can't speak English and therefore don't know the difference between one English training school and another. The only thing they can use to gauge the different is how famous it is and/or how expensive it is.
So there you have it. If you want to become rich in China, open an English training school and charge a lot of money for enrollment. Parents will assume that because your school is expensive, it is better than other schools. Do not advertise how affordable your school is or how it is cheaper than another school. Instead, you will want to state that your school is more expensive because it is more intensive and students will learn faster here.
That's how it works in China.
I'm not telling you to be a scam artist. I am just telling you the reality. If you can teach English, you can make a good living because people will pay a premium for it. It's the same with luxury goods. Brands like Prada, Gucci and Louis Vuitton are killing it in China because Chinese people have a thing for name brands and looking like they are of a high status.
Hope that helps!
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