Online attention is becoming world’s most valuable assets. As a result whole economies have formed around the exchange of attention. There are four key players in these attention markets:
Advertisers:
Advertisers are the driving force in this market. They are the purchasers of attention.
Publishers:
Publishers are the producers of attention. By publishing quality contributions, they drive audiences to view their media content.
Viewers:
The viewers provide the raw attention that advertisers value.
Curators:
Curators are the influencers of attention and share content with their unique
audience of engaged viewers.
Advertisers pay for campaigns via centralized entities that work as attention brokers between advertisers and publishers (Facebook, GOOGLE etc.). This creates a hurdle that advertisers and media publishers must pass through to reach viewers. As such, these intermediary entities control access to, and the management of, attention data related to an advertising campaign. This leads to the charge of heavy fees.
Spectiv is a platform that enables users and organizations all over the world to stream
unique virtual reality VR content . Viewers can explore, share and experience the full
capabilities of VR in the comfort of their homes. Spectiv aims to offer the immersive power of VR to everyone. With the rapid development of virtual reality, the world is beginning to see previously unreal possibilities become commercial realities. Spectiv is a platform that enables users and organizations to stream their unique virtual reality experiences to the world. Viewers will be able to engage in these experiences from home, through virtual reality. The major difference between Spectiv and other VR streaming platforms is the user driven focus. Spectiv is a social, community based exchange of virtual reality experiences. In simple words, Spectiv is not just a platform for viewers to watch popular VR events. It is an atmosphere where users from across the world can share their real life experiences. VR is expected to be the next revolutionary technological boom, projected to grow from US $3.7b in 2016 to US $30B+ by 2020 — making it
one of the fastest growing industries in the world.
Spectiv offers and will offer:
Commercial VR Events
VR live streams will address sporting events, concerts, and more from premium seat proximities for a truly engaging perspective. This enables viewers to be fully immersed in the environment remotely.
Community Driven VR Content
Spectiv enables ordinary users to stream any personal experiences with their own VR equipment. Providing a range of professionally as well as casually recorded uploads.
Spectiv Originals
Original VR content produced by Spectiv, voted on by the community. Spectiv users have a say in what they want to experience.
Spectiv Company is the issuer of SIGs, every user will have full control over the SIGs they purchase for technical security purposes. Due to the centralization of information management, it would not be possible as each user’s account (“Wallet”) must be compromised individually.
SIGs will be available for purchase on 8 December 2017.
The Signal Token Protocol (Protocol) is developed to decentralize the selling, buying and rewarding of attention by removing the middleman from the equation. This is achieved
through Ad Campaign Smart Contracts. Spectiv is the creator and initial adopter of the Signal Token protocol. This protocol decentralizes the interaction between advertisers, content publishers, viewers, and curators. It is open source and intended for other media platforms to build upon.
Ad Campaign Smart Contract
Using Protocol, an advertiser can utilize SIGs through smart contract associated with target content. This content is active now , which means curators,publishers and viewers can engage with that advertiser through the smart contract and be rewarded with SIGs for driving attention to that content. Every ad view, click and reward that occurs is communicated to the Ad Campaign Smart Contract through a third party system. The Ad Campaign Smart Contract will then distribute SIGs to the users participating in that engagement. By using smart contracts, a publicly verifiable blockchain and trusted oracles, this protocol can directly disintermediate the trade of attention. The Protocol enables advertisers to execute ad campaigns by directly rewarding the producers, providers, and influencers of attention — rather than going through a broker.
An Open-Source Protocol
The Spectiv Company developed the Signal Token Protocol specifically for use within Spectiv, but Spectiv understand that accurate attention data analytics is difficult to perfect. Spectiv understand that for real world advertisers to engage with SIGs, the protocol must accommodate more than just Spectiv content. We have developed SIGs for any ad-driven media platform to use and build upon; video-based, audio-based, written-based, or mixed. In other words, the SIG’s utility is not fixed to Spectiv. Rather, it is built to be its own decentralized, autonomous protocol that can support multiple attention economies. Each media platform can integrate its own unique mechanisms for monitoring genuine attention data, contributing to the long term effectiveness of the protocol.
The Spectiv Company’s ultimate goal is to become the foundational layer for connecting and transacting rewards between advertisers, publishers, curators and viewers across a variety of platforms, the first of which is Spectiv.
Below are the fundamental and open source uses for Signal Tokens that will be implemented into the Spectiv platform:
Publishers
When a publisher contributes VR content, they will have the option to be included in all Ad Campaign Smart Contracts for that particular content. To do this, a publisher can simply tie their SIG wallet to the content they contributed. If an advertiser runs a campaign on that content, the publisher will be rewarded with a percentage of SIGs for every view and conversion that was incurred while hosting the ad.
Viewers
Viewers are able to get SIG rewards by directly engaging with advertisements. If a media platform adopts the Protocol, it can offer registered users the option to obtain SIG rewards. This simply ties the user’s Sig wallet to their account on the platform. When this viewer watches a full ad, visits a link, or makes a purchase, that information is sent to the relevant Ad Campaign Smart Contract. If engagement conditions are met, the contract distributes a fraction of SIGs to the viewer’s wallet.
Curators
Curators can be rewarded with SIGs for sharing content with their friends and followers. To do this, a curator must generate a personalized Signal link URL to the content they wish to share. This unique URL connects the curator with the content. If the curator shares this link with their followers, all attention driven through the link will be tracked and communicated to the Ad Campaign Smart Contract. If reward conditions are met, the contract will distribute a portion of SIGs to the curator’s wallet.
Signal Tokens Distribution
The total number of SIGs created will depend on how many are sold during the sale period. Once this supply is determined, SIGs will be allocated as follows:
60% Sigs Crowdsale:
SIGs will be sold through a public crowdsale at a discount to a maximum value of US$40MM. Purchasers can purchase SIGs through the use of a smart contract using the Ethereum protocol. Once the sale is close, there will be no further opportunity to buy SIGs at a discount from the Spectiv Company. SIGs will be distributed following the sale and an accounting audit process.
20% Platform Reserve:
In reserve to primarily be used as a stimulus to run trials on the token protocol and form an active ecosystem within Spectiv. These reserve tokens will be released gradually over the course of an extended pilot testing period. In addition, the tokens will be available from direct purchases from the platform at a price to be set by the Spectiv Company, which shall not be less than the discounted price obtained in the token sale. These tokens may also be used for partnerships or deals that are for the advancement of the Spectiv VR platform.
13% Management Team:
These SIGs will be reserved for the company and divided among the management team. Management team will pay a consideration of US $10 per % point for a total of US$130.
4% Escrow and Advisors:
Escrow partners and consultants will able to purchase SIGs at the equivalent of US$10 per % point for a total of US$40. 2% of the SIGs supply will be evenly split between two escrow partners for the work in using and supporting Spectiv. The remaining 2% of the total SIGs will be evenly split and offered to consultants. SIGs will be released after a 3 month period following the end of the token sale.
Signal Tokens Crowdsale
SIGs will be publicly sold through a token issuance event. The issuance will open via a Pre-ICO which will run from December 8th, 2017 at 2:00PM (GMT -5) through December 21st, 2017 2:00PM (GMT -5). Starting December 21st, the Pre-ICO will end and then the ICO will run from December 21st-29th 2:00PM (GMT -5). The number of SIGs sold will determine the total number of SIGs created. The public token sale will be capped at US $40MM. The sale will end immediately if the max cap is reached. The Spectiv Company will host the SIG sale at www.spectivvr.com
Pricing
SIGs will be valued at a fixed price of 650 Sigs/Eth each. Early crowdsale participants will have the opportunity to buy SIGs at a discount to this price, based on the timing of their purchase. SIGs will be sold through 4 levels, with each level representing an early bird bonus opportunity. The earlier the purchase, the greater bonus that can be expected. This system essentially rewards buyers in extra SIGs for showing early support and engagement.
Early Bird Bonuses
The different bonus opportunities are spread across 4 levels:
Early Bird Bonuses:
Level 1: 40% Bonus (buy 1, 0.4 free) | December 8th-11th
Level 2: 25% Bonus (buy 1, 0.25 free) | December 11th — 18th
Level 3: 10% Bonus (buy 1, 0.1 free) | December 18th — 21st
Level 4: 0% Bonus (buy 1, 0 free) | December 21st — 28th
2017
Quarter 4
1.Hire additional developers
Develop and release Signal Token protocol
The initial token contract for the Signal Token protocol will be
written, audited, and ready for the SIG sale.
Release Spectiv platform alpha V1
Secure content contributions with existing VR enthusiasts
Launch SIG token
2018
Quarter 1
1.Optimize and update Signal Token protocol
Integrate Signal Token advertising protocol into
Spectiv platform
Build primary Spectiv user base and support/incentivize
user-driven contributions
Update Spectiv platform
Release Spectiv alpha V2
Open discussions
Quarter 2
1.Update Spectiv platform
Update Signal Token advertising protocol based on
performance in alpha V2
Release official Spectiv beta platform
Quarter 3
Apply final-round updates to Signal Token protocol and open
up to integration/optimization by outside media platforms
Make pointed efforts to establish a wide selection of
VR experiences
Contingent on meeting all milestone expectations
Begin plans for Spectiv Original VR content.
Official launch of Spectiv platform and online
marketing campaign
Executive Team — The Spectiv Company
Dylan Senter — CEO
Dylan is an accomplished entrepreneur who has founded multiple businesses over the past several years. He is currently a co-founder with Sensytec, a smart materials technology startup that has received over $3M in R&D funding to date. He is also an experienced e-commerce expert, operating his own Amazon storefront (SuperSenter) that generated $500,000 in sales for 2016. His entrepreneurial achievements earned him honors and scholarship from the Texas Business Hall of Fame in 2015. His specialties are in business development, marketing, and growth strategies.
Nick Ravanbakhsh — COO
Nick has a double major in accounting and entrepreneurship from the University of Houston. He is the CFO of Sensytec and competed with Dylan Senter in several business plan competitions across the nation. Together they won 1st place in 3 competitions and placed in several others.
Chris Peña — Chief of Technology & Development
Chris is a highly-regarded programming expert, proficient in most coding languages. He is best known for his YouTube channel, Dev Coffee, where he live-codes apps and teaches programming through in-depth video tutorials. He is the CEO and head programmer of Effortless Online Solutions, a firm providing app development and design services.
Ramon Hernandez — UI Developer
Ramon has a bachelor of fine arts with a focus in graphic design. He has done work for several local organizations in Houston through his independent design firm, RFHgraphics. His experience is in design, UI/UX, branding, and packaging. Ramon is a remarkably talented artist with a unique interest in the operations side of the projects he designs.
Bryn Bellomy — Ethereum Developer
Bryn is an experienced full-stack developer and entrepreneur, currently holding the title of Chief Technology Officer at ListenOnRepeat, a popular music discovery and curation service.
Justin Wood — Platform Developer
Justin has a degree in Art and Technology from the University of Texas at Dallas and hasexperience in creating and sculpting 3D models for games, film, and print. Through his passion for new technologies, art, design, and making products that people enjoy.
Jasmine Nguyen — UX Developer
Jasmine is a creative, engaging, full stack developer with a passion for front-end development and UI design. She specializes in designing seamless user experiences and intuitive platform functionalities.
Mirza Baig — Director of Strategic Planning
Mirza has a finance degree from the University of Houston, where he was Vice President of Corporate Relations for the Investment Banking Scholars club and placed first in the Oil and Gas Valuation Competition.
Advisory Team — The Spectiv Company
Adam Richard
Co-Founder of Volt Markets & Sutton Stone Founder of Houston Bitcoin Meetup Adam is a force multiplier with a broad spectrum of experience. He is the co- founder & CEO of Volt Markets (Boost VC and Plug and Play alumnus), co-founder & partner of Sutton Stone, founder of the Houston Bitcoin Meetup, co-founder of the Houston Ethereum Meetup, and previously co-founder of Metal Networks, Inc. (Surge Accelerator alumnus)(3-time winner at Rice University software start-up competitions).
James Duchenne
Co-Founder of Volt Markets & Sutton Stone Representative for the Investment Board of Mauritius James is an attorney, engineer, financial architect, and entrepreneurial thinker. He is an honorary representative for the investment board of Mauritius, co-founder of Volt Markets (Boost VC and Plug and Play alumnus), and managing partner at Sutton Stone. James has experience in various fields, from Bitcoin and decentralized consensus systems, technology, mineral mining, waste management, logistics, marketing, loyalty & engagement products to capital investments. He loves working together with teams to find creative solutions for any kind of project.
Contributors
Ned Scott
Founder of Steemit Ned gave us insight into his experience with Steemit’s Steem Token. Talking to Ned helped us hone in on the economic behaviors and attention dynamics that will drive Spectiv’s Signal Token.
Joe Urgo
Founder of District0x Joe was one of the most important early advisors who assisted us in fleshing out the Signal Token Model. Through conversations with Joe, we learned more about the nuances and existing problems faced by online attention markets.
For more information about the Spectiv, Please visit the following links:
Website: https://www.spectivvr.com
Whitepaper: https://www.spectivvr.com/#WP
ANN thread: https://bitcointalk.org/index.php?topic=2296908.0
Twitter: https://twitter.com/spectivvr
Facebook: https://www.facebook.com/spectivvr
Executive summary: https://drive.google.com/file/d/0Byl7Frdz9RpyVVZET3NjQXpUdkk/view
Author of this article: https://bitcointalk.org/index.php?action=profile;u=1142652
