The human being in his eagerness to imitate the behavior of the neural networks of living beings in order to duplicate them in advanced computer systems has achieved excellent progress, this operation achieves that a set of neurons connected to each other work together, without there being a specific task for each one. This work makes the neurons create and reinforce some connections to achieve "learning" and that this learning is fixed in the tissue, in short we can say that they are algorithms that learn by themselves, this innovation is being tested and used in some cases as medicine, games, learning for children among others, in this case I want to show how a company of Swiss origin wants to innovate in a project called Ubex which combines neural networks with blockchain which ensures a range of benefits in digital advertising.
As is known, digital advertising is a method that was born by the advance of technology through the use of the Internet, many companies have taken advantage of this boom in commercial communication, and it is from this point where Ubex takes action.
The growth of digital advertising has been exponential, it can be said that its size has surpassed the television segment in 2017. Despite this good news, the digital advertising market has now encountered some problems that make it difficult to disseminate the product, such as:
poor effectiveness of the objectives;
The non-transparent relationship between the partners;
and a high level of fraud;
This in turn has negative consequences such as:
advertisers overpay for every client involved;
Advertisers receive fewer rewards and advertising customers are dissatisfied with their quality.
Solution
Ubex aims to solve this problem by integrating in a single system all the advantages of computer technologies, neural networks and intelligent contracts. Based on this approach, Ubex enables the transition from a conventional pay-per-click scheme to a pay-per-click scheme for specific shares, which is the fairest and most interesting payment model for all market participants.
What is Ubex?
It is a global and decentralized programmatic advertising exchange based on neural networks and intelligent contracts. The goal of Ubex is a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
How does it work?
The advertiser has the possibility of automatically requesting advertising spaces through the Ubex system. Payment is made on compliance with user-focused actions. Advertising is obtained in real time using programmatic technology based on neural networks with the application of intelligent contracts.
Comparison of the advantages of Ubex over other advertising platforms:
1 . Purchasing efficiency is maximized with neural networks.
Ubex's ad buying algorithms focus on the neural networks for the processing of information from each of the visitors to the member network's websites. The neural network system determines the interests of users, determines the probability of concrete actions for all advertisers' offers and chooses the most appropriate ad. As a result, visitors to the member network's website only see ads that are limited to their interests to the maximum extent possible and that could lead them to accomplish the targeted action with the highest probability. In this way, Ubex takes full advantage of advertising segmentation and cost-effectiveness for advertisers.
2 . Smart contracts based on block chains can greatly minimize the risks to participants.
Ubex aims to solve the problem of mistrust in the purchase of digital advertising: intelligent contracts make the relationship between advertisers and publishers (owners of advertising space on sites) as transparent and fair as possible, while minimizing risks for all parties. With this approach, Ubex allows us to move from the traditional pay-per-click program to the focused pay-per-click model, the most interesting and fair for advertisers.
We have a team of high-level professionals with extensive experience in the areas of marketing, neural networks and blockchain. We know and understand the advantages of these technologies, which we are able to apply effectively to achieve maximum results. The development of the infrastructure will help us take the advertising buying process and its economic efficiency to a new level.
About the Token
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Token
UBEX
Price
1 UBEX = 0.00001 ETH
Bonus
Available
Bounty
Available
MVP/Prototype
Available
Platform
Ethereum
Accepting
ETH, BTC, LTC
Minimum investment
0.01 ETH
Soft cap
4,000 ETH
Hard cap
24,000 ETH
Country
Switzerland
Whitelist/KYC
KYC
Restricted areas
USA, North Korea, Iran
Milestones
Q4 2016
Creation of an advertising platform for promoting Payday Loans.
Q1 2017
Development of integration tools to link marketing campaigns with publishers’ websites.
Q3 2017
Introduction of an API interface for use by publishers to register advertising space.
Q4 2017
Addition of new types of advertising tools and customization of widgets.
Q1 2018
Introduction of advertiser auctions.
April 2018
Development of the exchange smart contract prototype for the storage of basic information.
May 2018
Launch of the desktop and mobile Alpha versions of the Advertiser application.
August 2018
Launch of the desktop and mobile Alpha versions of the Publisher application.
October 2018
Development of the system’s neural core prototype and initial training of the neural networks.
November 2018
Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain.
December 2018
Introduction of an API prototype for sharing training data in exchange for rewards (data mining).
January 2019
Launch of the Beta versions of Advertiser and Publisher applications.
March 2019
Release of the initial versions of operational applications and smart contracts.
Team
Artem Chestnov - CEO and Co-founder
Daniel Biesuz - Ubex Head of Legal and Co-founder
Dan Gartman - CTO
Andrew Rippon - COO
Kathrin Anthony - Head of Global Sales
Cooz Komei Tokita - Director Business Development
Alberto Maiorana - Ubex Strategic Partnerships
Iyke Aru - Community director Africa
Alex Korobkov - Ubex IR director
Igor Selivanov - Senior Full-Stack & Blockchain Engineer
Alex Zhmurin - Senior Javascript Engineer
Eugeny Matveev - Full-Stack Engineer
Igor Vatamaniuc - Javascript Front-end Engineer
Sandris Murins - AI Tokenization expert
Jessica Kim - Ubex Country manager, Korea
Annalise Ho - Country manager, China & Hong Kong
Kevin Wong - Marketing Manager in China
Wilson Ho - Community manager, Vietnam
Jack Yang - Ubex Asian Market PR
Moo Yong Bang - Ubex Assistant Editor
Quentin Marchand - Ubex Editor
Deng Feng - Investment officer, China
Samah Fahad Alaklabi - Community coordinator, Japan
Maki Doering - Communications Specialist
Miranda Ho - Communications Specialist
Nguyen Minh Tri - Assistant Editor
Manuel Garcia del Arco - Deputy Editor
Almir Salimov - Ubex BD, Korea
Christian George - Localization Manager DACH
Li Tang - Ubex Associate Editor
Rohit Nair - Content Manager
Jay Xiong - Community manager
ADVISOR
Ismail Malik
Marketing Advisor
Arie Orlovsky
Advisor Israel
Michael Gord
Technical Advisor
Cecilia Mueller Chen
Compliance Advisor
If you need more information I leave you below the links where you can review it in much more detail, any questions or doubts I invite you to comment.
