simplyBrand

To empower people and end counterfeiting on E-commerce, we will involve everyone on the internet and combine the strength of blockchain and AI to create trust in online shopping.

simplyBrand Ecosystem
Combining the power of blockchain, AI, and crowdsourcing to end online counterfeiting once and for all.

AI Technology & Machine Learning
With simplyBrand’s established AI and machine learning technology, our platform will effectively acquire new data and verify counterfeit product information, resulting in a more efficient way to fight counterfeits online.

Blockchain Technology
Leveraging the immutable and distributed features of blockchain technology, simplyBrand will publish the blacklist on the blockchain and effectively reduce the actions of counterfeit retailers by increasing their cost of business and creating new barriers to their continued operations.

Conclusion
The counterfeit products market has grown rapidly in recent years with the expansion of E-commerce and compounded with the increased use in mobile devices resulting in 7% of world trade being counterfeit products; purchasing goods online is becoming easier than ever, so counterfeiters are able topenetrate multiple global markets. Despite the fact that counterfeiting poses significant threats to individuals, brands, insurers and governments, effective methods have not been undertaken to tackle this issue. As consumers and brands have continued to suffer from counterfeiters, simplyBrand has developed the perfect solution to stop counterfeiting in global E-commerce for good.
Framework
Brands will use the simplyBrand platform to request brand-protection services.
Human Layer will directly report counterfeit products, or work with the AI to verify the authenticity of E-commerce products. Human layer would consist of crowdsource participants and third-party service providers who do the enforcement job.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product.
The SBA tokens within the blockchain will incentivize human layer to utilize the simplyBrand platform.

Identification
E-commerce platforms will be scanned constantly for product data to create an ever-expanding database with millions of product profiles.

Verification
The data will be analyzed using AI, Natural Language Processing, semantic analysis, image recognition technology and Human layer to verify whether a given product is genuine or counterfeit.

Enforcement
After a product is determined to be a counterfeit, Third-party will be able to access the product information, remove offending product pages and report the status of their work to the platform and claim their rewards.

SBA Token
Human layer will receive tokens as rewards and can either use them to purchase brand privileged items on simplyBrand platform or sell them on exchange.
Brands can buy tokens from exchange, and purchase brand-protection services on simplyBrand platform.

Total Token Reward
To conclude, the final reward will be a combination of the following factors:
●Original designed token rewards for this job (the“base point”mentioned in Section 6.3)
●Accuracy rate (only applicable in several conditions)
●Supply-demand multiplier (only applicable in several conditions)
●The number of times that the work has been repeated (only applicable in several conditions)

Token Flow
Our platform is tokenized in order to facilitate the establish mentand operation of the whole ecosystem.
●Crowdsourced participants can receive tokens as rewards, and can either use them to purchase brand privileged items on our platform or sell them on exchanges
●Enforcement agencies can receive tokens as rewards, and can sell them on exchanges
●Brands can buy tokens from exchanges, and purchase brand-protection services on our platform
●Third-party service providers can buy tokens from exchanges, and purchase information on our platform

TOKEN INFO
NameSBA
TypeERC-20
Price1 ETH = 4,000 SBA
Hard cap40,000 ETH
Soft cap4,000 ETH
TOKEN SALE PLAN
Presale start from Jan.10 till sold out or Mar.23
Public sale schedule : TBD
Token listing date Mar.31 on COBINHOOD

Roadmap
2013/05
simplyBrand started to provide big data and AI solution for brands
2017/10
Anticipated anti-counterfeit demand from existing customers, received RFP
2018/05
Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP
2018/10
Crowdsourcing MVP
2018/11
PoC1 Impact Calculator
2018/12
PoC2 Counterfeit Risk Detector
2019/04
SaaS application for Brands and Blacklist on Blockchain release
2019/07
SaaS application for Enforcement Agencies online
2019/11
Verification – Crowdsourcing online
2020/02
Integrates 3rd parties application online