ARAW The Decentralised Payment for E-Commerce Ecosystem

Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce
sales are expected to reach $4.5 trillion by 2021. For most commercial businesses,
cryptocurrency is becoming a preferred mode of transaction highlighted by its current
cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years.

By Introducing the ARAW Token, the heart of the decentralised payment ecosystem
powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption
for regular people across the world. We are the first company in the UK whose mission is to combine the benefits of the E-Commerce and Payment industries; provide end-toend solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain powered by the ARAW token. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping.

The ARAW Token Solution
The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined.
It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token. The key focus of ARAW is giving effortless access to cryptocurrency ownership which comes with potential rise in value - without dealing with any of the underlying complexities which make cryptocurrency unattractive.
The Unified Reward System seeks to transform the poorly utilised loyalty industry by fusing the shopping reward potential of all retails together regardless of the product - focusing on rewarding the individual with cryptocurrency market access as well as a form of investment. With our technical offering, we seek to support individual sellers as
well as enterprise vendors. The ARAW token can be adopted in any location - this global decentralised potential represents virtually limitless growth of the token.
This adoption will be seamless as we seek to penetrate e-commerce platforms as well as regular retail
shops, without introducing any habitual change from the user perspective.

Diversified Channels to increase the Adoption of the Araw Platform
The Araw platform aiming to target multiple channels to increase the adoption of the
blockchain technology. There are two main verticals to achieve our goal.

E-Commerce: The goal of the ARAW token to be a part of everyone’s day
to day shopping without needing them to change their shopping behaviour.
This can be achieved with simple and easy to use e-commerce website
which is transparently integrated with the decentralised payment.
Decentralised Payment: The Araw platform will be a bridge between merchants,
consumers, cryptocurrency exchanges, and the Ethereum smart contract that manages the liquidity of the ARAW token.
Our goto marketing strategy to reach more customers and merchants.
• Referral / Tradeshows Exposure
• Time-to-time Rewards: This is our ultimate goal where regular customers will be accustomed to use the Araw e-commerce platform for their daily shopping and they
get time-to-time rewards without needing them to do anything else.
• Encourage customers to use Araw Touch & Pay Card
• Believe in technology and create a robust solution that attracts leading merchants to join the Araw platform.
• Mobile wallet integration where customers will be able to exchange ARAW tokens with other cryptocurrencies like ETH & BTC.
• Open Platform: Plug & Play e-commerce widget allowing third party integration.

The ARAW Token Ecosystem
The Araw Ecosystem was carefully designed from the beginning as a supportive sphere in which users can be confident in their trades on the Blockchain. To capture a variety of users, we have provided an ecosystem platform that is scalable and effective, yet simple over the Ethereum Blockchain, where customers and brands can interact without restrictions in a dependable, trustless, and mutually beneficial manner.

ARAW Token Economy
Our market principle and mode of operation at Araw Marketplace results to a continuous circulation of ARAW token among all the market players:
• Merchants need ARAW token to reward customers for assisting with the sale
of their product, to compensate buyers when they rate products and to pay for deals.
• Merchants pay customers as an incentive to increase their footprints of loyal customers.
• Customers will be able to spend ARAW tokens to make purchases at Araw e-commerce marketplace.
• Customers will be able to purchase ARAW tokens through Araw wallet using fiat
or cryptocurrency.
• Customers may be offered discounts in replacement for ARAW token.
• Investors can buy and sell ARAW tokens from cryptocurrency exchanges.
• Customers will be encouraged to hold tokens in their Araw wallet to get better
futuristic value.
This creates a constant flow of ARAW token within the ecosystem; thus, boosting the
value of ARAW token and qualifies it for trade on an outside stock exchange platform.

Benefits to Investors
• Strong team of Technology geeks to develop cutting edge technology product
• Experienced & Proficient e-commerce business development team
• Existing platform LIVE for more than 2 years
• The Araw Platform MVP is LIVE for testing
• Team tokens are locked for 3 years so we are committed to deliver what we have
promised in the roadmap
• The cheapest price to buy ARAW token is during ICO
• The ARAW token is going to be a part of the customers day-to-day shopping
• Use ARAW tokens to make purchases on the Araw E-Commerce marketplace
• On-boarding Merchants will buy ARAW Tokens from the early Investors
• Since there are only a certain amount of Araw token that can ever exist, Scarcity
combined with a thriving underlying decentralised ecosystem will result in appreciation of Araw token value.

Token Generation Event
Ticker: ARAW
Token type: ERC20
ICO token price: 1 ARAW = $0.01
Total tokens: 5,000,000,000
Available for token sale: 3,500,000,000 (70%)
Whitelist: YES (15 May – 30 June)
Know Your Customer (KYC): YES
Pre-sale start date: 1 JULY
Public sale start date: 10 SEP - 09 NOV
Soft cap: 2,000,000 USD
Hard cap: 25,000,000 USD
Accepts: ETH
Contact us for pre-sale: [email protected]

Fundraising Goals