A few days ago, I wrote a blog post that was titled 'B.Y.B.' or Build Your Brand....
The goal of the post was the show people how important building a personal brand is online, and even more so here on Hive. A quick recap...People do business with those they know, like and trust. So our mission, as entrepreneurs, is to get people to know, like and trust us through personal branding.
Sounds great Jongo, then what?
I thought I would follow that post up with an oldie but goodie! And if you have ever been in marketing or sales, this message with resonate with you...
(This is from my journal circa 2010. So replace 'leads' with...Potential followers / subscribers if you want!)
AIDA baby!
This age old acronym has been a staple in marketing circles for decades, and it goes something like this...
First you create awareness (this is where you have been building your brand!) If people don't know you exist, nothing good can possibly happen in your online business. And while this is just one of the steps to creating a thriving online business, it is the one I feel is most important.
Second step is creating interest in your products or services. Another 'popular saying' fits this step which is it takes multiple exposures to create sales. Remember, someone brand new to your content may not have seen you a week ago, so it's important to stay in front of people to generate potential interest in what you are building.
Third is the desire potential customers will have to be a part of your brand and business. The feel of being a part of a community, or that excitement that builds before they dive in with a purchase or investment. An example that hits home with me, is when I fell in love with #Splinterlands . Not only do I get super excited when new products or services launch. I go out of my way to be a part of the product launch. The desire is unmatched!
And finally...The money shot! It's time for your customer to take action. This is when the sale is made, the new subscription comes across your desk, they press 'follow' on your social media...The end result of all that work you've done in personal branding and getting people to know your business...Comes down to the action being taken!
And like you can gather from the examples I've used, this isn't limited to just 'online sales'. If you are a content creator, you are using the exact same model. The end result may not be an actual transaction worth money, but it does mean a new subscriber, follower, fan etc.
The AIDA model has been around forever. And sure it may seem a little dated. However when we use it here on the blockchain, with the end goal to add value to our new customers and followers, I still think it's a very valuable tool to add to your journey!
If this post added value to your journey, please drop a comment below ;)
