There's a lot of talk of how Hive should be marketed to the masses...
Some say, we need a campaign to be funded by the DHF to tell the world about our amazing blockchain!
Others say it's up to the individual apps to spread the news about their projects, and the by-product is, Hive recognition.
I think the 'brand' of Hive is really tricky. We just had a fun little convo about it on Crypto Mondays, where 
I...Kind of agree with her!
Let's be honest, the biggest 'piece' that Hive lacks is smart contracts. However we are seeing how they can be built on the second layer and so far it's been amazing to watch. There's so much potential for second layer options here, and I believe that should be the focus on Hive. Anything you want to build, build it on layer 2! Let Hive do what it does REALLY well on the layer 1 and let the apps / projects have fun on layer 2!
Which brings us back to the brand...
Hive is decentralized social media! Hive is true Web3! Hive is the only blockchain other than Bitcoin that is truly decentralized! Hive is awesome! Hive is NOT a blogging only platform! Hive IS a blogging platform! Hive is Splinterlands! Hive is....Well, everything!
And that's the problem, right there!
We have no brand for the blockchain as a whole and because of that, we're way too focused on building up Hive as this be-all and end-all platform when...Wait for it...It should be up to the apps to raise awareness for their individual projects.
But let me ask you a question...
How much marketing did you see Facebook do?
How many television spots did you see for Twitter over the past 10 years?
What about Instagram?
Did you see last year's Super Bowl spot for TikTok?
So in case you haven't guessed it yet, they don't do 'traditional' advertising. What they focus on is building remarkable products that literally, promote themselves. Obviously, there is exceptions to the rule but at the end of the day I can honestly say I've never been exposed to a 30 second commercial on TV for TikTok.
But I sure know TikTok exists!
And maybe, that's how we 'market' Hive, by not marketing it at all...But creating amazing experiences and applications using the backend blockchain that has....EVERYTHING people will love and need in the future!
You see, that's what spreads. That is what gets users or MAU's for those into that kind of thing! Projects that become 'overnight' sensations because their community and leadership behind it, create something remarkable.
Of course, the first counter argument to this will be, we need easier onboarding. Perfect, then let's all work on that first. Whatever the solution maybe to onboard more users, it won't make a bit of difference if their experience here isn't...Remarkable. If it isn't something they WANT to share with their own tribe.
Want to make Hive explode?
No one cares about how a TV works, they just know that when they press a button...Magical things appear on screen!
Make amazing experiences...That's how we market Hive!
