Are you ready for story time with Jongo again?
Here we go....
So I joined the blockchain back in December of 2017. And when I jump onboard, I saw that the majority of the content on chain seemed to talk about crypto. Makes sense right? Back then, we didn't have communities, layer 2's or any niches other than crypto investing it seemed.
So I did what I thought was best....I started blogging about investing in crypto.
What a disaster!
I discovered at a very early stage of the journey, that Jongo giving people advice about investing in crypto was a really bad idea. So I had to literally find my calling on chain....
O.K., time for some self-reflection of my passions....
I like online business. I could write about that!
I have a passion for sports. I could create content about that too!
Books? Yes please! I'll do some book reviews...
But the secret was....Not what to write about, but putting in the effort in the things I did choose to share. I think you have heard me talk about it a lot over the years....I was stubborn and just kept showing up!
In crypto or in any investing circles, they'll tell you that dollar cost averaging is one of the best ways to invest. You don't need to over think things, you just show up, and invest the same amount of fiat into the projects you believe in, every day or week...On schedule.
No matter if the markets are red or green. You show up!
I think this can translate perfectly into something I like to call 'Effort Cost Averaging!'
If you have ever tried to build a business or a brand online, you'll know how exciting it is when things start to click. You get lots of notifications that you've made sales. Everyone is talking about your project. You are on top of the world!
And then reality happens!
And you are not the cool kid on the block anymore. Most entrepreneurs hit this wall and sadly, give up. A little bit of diversity and the run for the hills. So just like when it comes to investing....They are full of energy and passion when the markets are green....As soon as there's blood in the streets, they scatter.
Effort cost averaging works the same way as dollar cost averaging does. No matter what cycle you may be in at your business, you continue to showcase the passion for it. You continue to put in the effort, each and every day.
I like to think of it like this....
When you feel too tired to engage with or create content, you do it anyways! Tomorrow when you feel too tired, you do it again anyways. In a few days when you are dead beat and don't feel like putting in the work, guess what you do....Put in the work!
That way you aren't riding the waves of the market or your industry. Effort cost averaging helps you be top of mind so when things do get back in the green....People remember you!
They start telling themselves....Oh yeah, I remember that creator when things were rough, and they stuck to it. I think I'll give them a follow....
That's how this stuff works. You continue to put in the effort, daily! You stick out, by showing up and 'effort cost average' your way in to the minds of your peers.
Try it out for a year or two, and see how it goes ;)
