We live in a time where people have very short attention spans. Our brains are constantly being bombarded with information from left and right. People can be watching a movie on TV, scrolling through their social media feed on their phone, and looking at news updates on their laptops at the same time. Companies are trying hard to make their visible in as many places as possible but people don’t have the attention span to pay attention to their ads.
In a time of smart technology, ads have to be smart too. Companies trying to reach out to customers have to be able to provide something that can catch attention. Advertisements have to not just be well made, they have to important within a specific moment that viewers will be interested.
Reaching customers with smart ads that are dynamic enough to provide something that catches attention by providing something relevant to a specific moment is challenging. MobileBridge Momentum is providing a platform that takes into account many factors. With enough cogs in motion at all times, companies will be able to use the platform for reaching out to customers with smart ads.
The first cog in this marketing machine would be customer data. MobileBridge provides companies with a platform for providing customers desirable loyalty programs. As customers sign up to the platform, MobileBridge will be able to learn about basic personal data of the users. It’s better for companies to create rewards that would give their customers to share more data because this would make it possible to create even smarter ads.
The second in this marketing machine is the platform’s ability to create engagement on the go. MobileBirdge really is mobile. The marketing this platform can provide can make it possible to reach to customers right when they exit a store to get immediate feedback in return for tokens. This is smart marketing because of how timely it is and because in ensures customers feel their time is valued. An even more impressive marketing possible with MobileBridge is the ability to create ads that correspond to the real time environment of customers. The platform can create ads that relate to customers’ surrounding weather, location, or time. This makes it possible to create ads that are so specific to a customer’s setting that the ad immediately stands out due to its current relevance.
MobileBridge Momentum uses customer data to create truly mobile ads. The marketing possible with this platform draws attention because it can relate to customers during a specific setting. This form of advertising isn’t available yet but would be game-changing once possible.
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