MEDIA Protocol has a Solution to Sybil Attacks

How does MEDIA Protocol do That?

Media Protocol is introducing a new kind of internet where everyone will have a chance to benefit from the large economies related to the media industry. These giant economies control the media and the content that we read and watch in our daily life.

Media Protocol has made it possible for the consumers to be a part of this thriving economy by providing an opportunity to the publishers, content creators and brands to approach the consumers directly and reward them for their behavior that helps in promoting the content. The consumers can be rewarded for consuming, liking or sharing the content. At the same time there is always a risk of system manipulation for every consumer-rewarding protocol which rewards for viewing or liking the content. These risks include all kinds of threats like bots and Sybil attacks. For Media Protocol this matter is of utmost importance in order to establish its credibility. Therefore, the risk of any kind of manipulation through any technique or foul play must be dealt with seriously.

It is not easy to build a system that can boast zero threat of manipulation but one can adopt strict measure that would make the fraudulent activities much difficult and unrewarding. This way the suspicious activities can be discouraged to a large extent. Media Protocol has prepared a multi-prong strategy that will not only curb any gaming attempt but will also disincentivize bots.

The platform will set a guideline for the amount of time anyone would require to complete each type of interaction. This benchmark will set a standard for the number of reward earnings within that specified time period.

Weight reduction technique will be applied to number of interactions that will disincentivize any manipulation attempt. Sybil attackers will be discouraged because any interactions above the set average will earn much less proportions.

Publishers will be able to make it compulsory for the consumers to verify their accounts first from a verification service before they are entitled to receive any rewards. This will particularly help in curbing the Sybil attacks.

Since the system is fully transparent any innovative technique in future could also be incorporated to distinguish genuine consumers from bad actors and that data can be passed on to the publishers.

There is a lot of room for further innovation that allows the possibility of integrating reputation-based mechanisms with the system.

Blockchain technology ensures the complete transparency and eliminates the dependence of a centralized entity that has to be enough trustworthy to monitor the manipulation and other threats. With the help of blockchain technology Media Protocol allows anyone to monitor and audit the interactions of all participants that is only due to the overall transparent nature of the system