Constantly evaluating yourself is one of the best things you can for yourself on your continual journey to achieving your set goals, this is true because you can't actually lie to yourself, when we understand this we won't be easily swayed by the opinion of others.
To create a image for yourself just means that you carefully create a picture of what you want for yourself in your closet and not leave it for the public to decide.The truth is the public would always say something about you in a bid to change you either for better or worse but it's now up to you to decide if this change is what you want or not.
Evaluating yourself in your closet, carefully cutting out any part of yourself you don't desire is one sure way of not letting the public shape you into what they want.