To create a image for yourself just means that you carefully create a picture of what you want for yourself in your closet and not leave it for the public to decide.The truth is the public would always say something about you in a bid to change you either for better or worse but it's now up to you to decide if this change is what you want or not.
Evaluating yourself in your closet, carefully cutting out any part of yourself you don't desire is one sure way of not letting the public shape you into what they want.