With Amazon's value close to $ 1,000 while the fortune of the founder of the US company, Mr. Jeff Bezos, doubles and may become the richest person in the world soon, a large segment of entrepreneurs want to learn from this successful person.
The company, which began as an e-bookstore in the United States of America and then expanded to become the largest store for almost everything, but expanded to television, digital, music, cloud computing and has a number of tablets that it has put forward over the past years.
In fact, this story began on July 5, 1994, the date of the launch of the project, which has become a company with more than 341 thousand employees at the moment.
The company's share price has doubled in recent years as it expands to more global markets and other sectors where it has been successful.
In this article we will look at five lessons you can take advantage of Amazon founder Jeff Bezos.
Start small and have modest possibilities
You do not need huge budgets to start a successful Internet project or company in any area. It's important that you have a good product and you have a strong desire to provide the best service possible and you have solutions to the problems of your target segment.
It is not required to launch a lot of interrelated projects to succeed, launch one project with your potential and then develop it continuously.
The Amazon site in 1994 was very simple and included only a few pages. Over time, the pages, products and sections grew, and then turned into a search engine for the products itself and became the advanced image.
Ambition and innovation are always inseparable
With the demand for the store and the success of the idea of selling books online, although it was a great risk at the time, Amazon expanded to sell movies and discs and then to new areas.
The e-store builds the e-books that you can buy from the store and upload them in the right place without waiting hours or days to ship them.
It was clear that Jeff Bezos not only wanted an online store to sell traditional books but expanded all products and adopted new technologies, and expanded his company to provide cloud computing services.
Failure is permanent and you have to learn from it
It is not supposed to launch a new service or product to be a great success no matter how professional and successful your company is known and wonderful.
This is the most prominent lesson from Amazon when it decided to launch the first smart phone of them and caused them losses with the accumulation of quantities to distribute it free of charge to a number of customers.
Of course, this is not the only failure story in which Amazon has fallen, but it has previously closed the Askville travel service and has not been able to make an online payment service.
However, the company did not stop trying by launching new services and continuing to adjust its plan and face competition with new ideas.
Acquisition deals are very important
For companies that have liquidity and have the ability to invest in expansion into new areas, innovation is not always the solution but can be acquired on successful projects and companies.
Amazon has acquired a number of online stores, including in Mexico, India, Europe and even Souq.com in the UAE.
Also acquired $ 1 billion on the Twitch platform to broadcast games, and acquired the Zappos online shoe store.
Expanding after success is a good investment for success
It is good to think about expanding into new sectors and new areas after success in the area that is currently focused on.
You can not fight on many fronts at the first glance, you must succeed in your company's main area and then gradually expand into new areas of interest and through which you can serve your customers.
Amazon is one of the best companies in the world that has succeeded in its field and then expanded to other areas and linked its services in a way that serves its interests and the interests of its customers.
Thank you for reading this, and i hope you enjoyed it.
