1World is an ad and engagement platform that luanched 4 years ago. This is a summary of the business and their ongoing ICO.
http://welcome.1worldonline.com/#
Business Summary:
Highly engaging tools (polls, surveys, quizzes for data collection), content, and powerful analytics to boost performance and revenue. Existing userbase and clients have seen an aggregated number of views of over 1,300,000,000 last year with ad and licensing revenue of $1.3 million ($0.8 in 2015).
Partnerships and past contractual clients include: Google, IBM & Watson, AOL, and Amazon web services. Proprietary platform holds 6 patents.
The current ICO scene is crowded with vaporware scams and greedy promises of new (get ready for this) Disruptive, technology - Tezos anyone? Yea, that one hurt. What stands out to me about 1World is that it's neither. It's a profitable business model that will use the funds to scale and increase engagement and incentives on something that already works. Not just 40 lines of code
ICO Details
Soft Cap: $5Million - or all funds to be returned to investors (minimum was reached on 10/31)
Hard Cap $50 Million
This is key. The price differences in the tiers are not extreme. It wouldn't make sense for investors to try and dump heavily soon as it hits exchanges (ICO flips). Also to note, the $$ value on the ticker jumped twice by an amount over $1million, which to me says institutional investors or whales - both of which wouldn't want to dump at 'low' margins. Compare this to the SALT ICO and the GigaWatt ICO. The former started its sale at $0.25, making the P2P sales a must and the dump that ensued after was a real shame for those that entered about $5. GigaWatt on the other hand, had the same tier structure as 1World, and its token held steady post-ICO. I would love to hear other's thoughts on this. (I should note that Gigawatt was a quiet but big winner for me which is why I like to see these ICO frameworks on projects)
Project Timeline:
I find it important to note that the platform exists and works prior to ICO.
Team:
Silicone Valley guys that seem well connected. No 'hype'/'pump' names - take that as you wish
There seems to be a lot of emphasis on India, and per their Whatsapp and Telegram, seems to be where they are starting their initial marketing campaigns.
USD/Fiat/3rd Party Escrow:
I believe ICOBox is holding the funds in escrow which shows trust.
Thoughts?
Aside from this, I encourage you to DYOR. I have seen comments on reddit and bitcoin talk about this being a scam and would like to hear from anyone interested or not in this ICO on their thoughts about it. To me its not a scam - its an established business that actually has a utility for the token. The team seems well versed in Silicone Valley start-ups and this business has been on Sharktank (for what that's worth) with equity capital of about 8M raised to launch.
Shiller over and out
