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Motivation can get you started but consistency drives you through out the process. The energy to start something comes from motivation, but at a point it goes that's when discouragement and the feeling to stop comes in and that's when you need consistency. The ability to keep doing something even when you don't feel like.
When I open my first provision store back then, i was first moved by friends motivation, even when I was always busy with other task , i gave a little time to my business and some days i was unable to visit the store. It kept happening like that till when the business collapse. There was no consistency at all that was the major problem in that business. And if you check well this is the same thing that may be happening to some businesses around. Consistency is very vital for the growth of anything.
Currently, there is a side hustling that I have been doing for about 3 years now , even when the market is not that moving as expected, I kept pushing the business, and I kept doing my online advert, always showcasing the business and with that the business is still running which I am sure will grow so big someday if I don't give up. That's consistency , it builds trust with yourself. Every time you show up despite lacking motivation, you prove your commitment to your goals
Therefore, motivation alone is not just enough, especially if you have a goal to achieve. Relying solely on motivation to achieve your goals is a risk. Motivation is an emotion, and like all emotions, it is unpredictable. But consistency will always keep you on your fit. As I mentioned earlier motivation is just a force that can push you to start a particular endeavor but at a point it fades off, so what will keep you is the consistency.