Visual Identity For Pastry Shop called "Yum"

Here is my latest project I did couple day ago. As I said in introduction post, my profession is graphic designer, to be more precisely Visual communications design and IT support in publishing.

This project is for my very good friend who is opening pastry shop in my hometown with his girlfriend. He asked me to do something that will look retro, happy and playful but in the other hand something that will not look so childish.

I did some black and white sketches and some progress as you can see:

I've chosen this as my favorite one and I did some stylishing and colouring and it ended up like this:

And at the end I did some mockup to see how it will look like after application:

What do you think? You like it, or you have something to add? Please, feel free to write me your impression, it will help me a lot. Thanks in advance!

Kind regards,

GG