I think an under utilized tool in Real Estate media is panoramas. You see them from time to time, but not as much as I would expect. This is especially true for high quality ones. It is hard to think of a better way to show an area better than a sprinkling of panoramas.
The reality is that anyone can go out today and buy a decent 360 camera and get "good enough" results. Those "good enough" results continue to get better and cheaper just like any other technology but I don't think that is ever going to be comparable to a hand crafted - high quality High Dynamic Range (HDR) panorama. It is the same with any other media - professional quality will always stand out.
- Here is an example I created this morning for a client/ friend that owns this horse stable:
https://roundme.com/tour/271639/view/830826/
Geek stuff.
I am using the Panasonic GH5 with the Olympus M. Zuiko 7-14 wide angle lens. This wide angle lens is the one I use for almost all architectural/ real estate content.
Finding 360 viewers is a challenge. I tried about a dozen of them and I have stopped on Roundme.com. Most of the ones I tried were either pretty awful in terms of the look of the image and user experience. Currently I'm using Roundme's free version. I think it looks great and it is super easy to use. On top of that, it is easy to share on social media or to embed in a page. Unfortunately, the embed code isn't working with Steemit, but I didn't expect it to.