Customers are no longer limited to staying locked on the screen for getting content. The Internet of Things has made it so that content can be all around us, interwoven into our daily lives in a way that’s hands and eyes free.
Think about how we interact with devices and new technology now, like Siri.
You talk and Siri responds, providing customers with call-and-response content on the fly.
Amazon’s voice service, Alexa, is becoming a digital doorway to content as well.