This just came in. Strictly on a not need to know basis.
Strava is telling me that a new challenge is on. Run a long run every week for four weeks and you are in for a 20% discount.
Interested? Here are the details.

Disclaimer
I never heard of this brand before and I won't buy anything. I just find it interesting how online services and niche industry can create challenges out of thin air and count on our consumer indoctrination.
Won't provide any links. Find it yourself when you are really interested 😀