I referred to marketing, that was the first link you directed me to. It was strategic talk from my point of view.

The most important tool you learn in the PR and advertising industry is that you work with stories.
If you have a product/message that you want to be accepted by as many people as possible, the first thing you learn is that this product or service has to be charged with emotions (morality can be a major player here). These are attached to so-called "values". I shared with you an experience I had in the field of my profession, pointing out the "cheap trick". The products were boring, stupid, cheap, or just ordinary etc. But we turned them into something desirable and we only managed to do that by creating narratives around the products. Illusions, a promise of a good life, etc.
I internalised this way of working and marketing so much that I still know by heart which terms of "values" we were supposed to equip the brands and companies with. The other means is to repeat these terms in the context of the stories, and to do so penetratingly.

Among us colleagues, we used to joke and say that no one really needed what we were working on, thus maintaining a certain distance and humour towards our own activity.
You wouldn't be insulting me or misdescribing my work if you said that "PR is a bunch of hogwash." Because it is.

I thought I had already differentiated that I didn't make that transfer in other areas you mentioned here.
You leave me to assume that I have insulted you because I cannot diminish anyones work when I have not even read it. I may have a look when my time and mood directs me that way. Let's stay open.