What is it that you are getting at?

What I'm getting at is that this field of story telling and narrative is extensive and has been studied in various fields and disciplines including anthropology, psychology, sociology, economics, etc. So, calling something a "cheap trick" diminishes that extensive body of work and tells me that you're not familiar with the field. So, I'm pointing you towards resources that can help you better understand the topic and issues involved.

I know this comes across as boring, dry, and pedantic, but when discussing this type of topic, I prefer to leave my personal opinions out of it unless I'm familiar with the field. For example, I know very little about PR, so imagine if I said something like, "PR is a bunch of hogwash." This would tell you that I'm not familiar with PR, as a field and discipline, and so unless I bring my knowledge up to date, then there is little point in engaging in discussion and debate because I don't have a good frame of reference from which to discuss the issue.