I wanted to give some SEO considerations here for Hive with a quick five minute search. Firstly, Hive.io's top ranking keywords globally (root domain) trends towards:
The site's search traffic share is weighted 56% in favour of US search results. The main search result competitors, in terms of keywords that are shared with hive, are:
On the topic of Google penalties, and the line that 'Google is not happy with hive blockchain', the good news is that I have no reason or evidence to think this is true; the site is ranking highly for the relevant keywords, and it has only continued to gain keyword rankings and organic search visibility. As someone that was on the end of a Google penalty, you'd watch your top keywords tank almost overnight. This doesn't seem to be the case.
Other notes
According to SEMRush's Keyword Gap checker for US results, there are no significant 'Top Opportunities' that Hive is failing to rank for. So, there could very well be some localised SEO tweaks to be made by region, but it indicates that hive.io is not immediately doing terribly.
What I did notice is that in terms of on-page SEO, Hive is -- well, it's piss-poor. For example, the home-page or root domain is usually a big traffic driver so I thought I'd examine that. The H1, arguably the most important on-page element along with the page title and meta description should be related to the keyword. This is like the sign-post to tell traffic what is coming up. You need one that is clear, unambiguous.
The page title is good: "Hive - The Blockchain & Cryptocurrency for Web 3.0"
Hive.io has three H1s.
Here is the full home-page header map:
H1: Fast.
H1: Scalable.
H1: Powerful.
H3: The Blockchain for Web 3.o
H2: Hive Ecosystem
H2: Wallets
H2: DHF
These are awful. Headings (1/2/3/4) getting should follow from one to another. For a better example of clear headings, see below:
H1: Hive | Decentralised blockchain ecosystem
H2: What is the Hive Blockchain?
H3: What is a Hive coin?
H4: How can you use a hive coin?
H2: The Hive Ecosystem
H3: How to use the Hive ecosystem
What next?
While I only spent a few minutes digging, it's clear as day that while the site is ranking well in the US, there are other geographic opportunities to be netted and I would start with an overhaul of the on-page SEO for the site.
If the rest of the site is as bad as the homepage, I'd anticipate that no real efforts have been made to optimise it.
As a quick aside, how would it be ranking for those keywords if it's badly optimised? Simple: backlinks. 8.1 million in fact, from approximately 1,270 domains. Backlinks are when an external site links back to your domain. 2 million are from hive.blog (makes sense). I would recommend the site owners to do the painful task of a backlink audit: this involves reviewing the list of links back to the website and eliminating bad quality traffic. As the site has a domain authority score of 55, the site is already perceived by Google as 55, which is very healthy.
I'd also commission members of the community to produce one long-form written piece of content on each of the five most dominant keywords, creating a broad informative canvas of that area: Hive coin / Hive crypto / Hive token / Hive Wallet / Hive blockchain. These will form what we refer to as 'pillar pages, Hubs for the content related to those keywords. Then, you commission several pieces of smaller, more focused pieces of content on an aspect of that respective keyword. For example: Someone writes a long-form, 2000-word pillar page, "What is Hive Coin?". We then have a smaller 800-word article, "where to use hive coin" or "5 sites to make money with hive coin" or "can I use hive coin for [xxx]" -- something that is related to that pillar content. Then we create internal links within the site from the sub-page to the pillar page, and vice versa. This creates a logical web in the site, and clearly associates the pages by keyword. These strands of internal links strengthen the perceived SEO value of the site as Google identifies the pillar page as not only lengthy (providing greater value) but that it links to other pages with related keywords.
And.... Hive could look to run some some paid ads. I'm not registering any traffic. I saw from one of your screenshots, 
There's some initial thoughts! I hope that was clearer than mud.
RE: Follow Friday - Making a name