Google is now setting to make shockwaves through the tech community. So, I've spent a lot of time elaborating on the direction of Apple and the main parts of their ecosystem in times past. In this post, we're going to cross the pond and take a look at what Google has been cooking up. Apple has definitely not been the only people in the market to lock people down to a brand type.
While Google has long since been a supporter of Android and one of their major contenders, recent moves are being made to consolidate and carve out their own territory in the market.
The Pixel 2 has been hailed as one of the best Android phones, and for good reason. It rocks a very clean and sophisticated version of Android, guaranteed for updates in the next coming years. The camera on the Pixel, combined with unique machine learning technology, makes for the best camera on the smartphone market. Numerous devices and accessories are made to work with the Pixel 2 - Google VR, Google Home, WiFi, Pixelbuds. and the Chromebook to name a few.
What makes this special you ask? After all, this is comparable to Apple's own ecosystem lineup - iPhone, iPad, iMac, Apple Watch, Beats, et cetera. It is Google's massive software hold that takes advantage over Apple. Sure, there is the iCloud suite - some of the primary features being things like Mail, Pages, Numbers, Photos, and the iCloud Drive. But it doesn't nearly compare to what Google is offering.
A brief look at their software monopoly lists households apps like Google Maps, Youtube, Gmail, Google Docs, Chromecast, and Translate. Plenty of these things are supported on other Android and even Apple devices, but the native support built for the Pixel 2 trumps them in many cases.
Not only is Google locking down a solid suite for hardware, their hold on the software market has been nothing short of admirable in the recent years. There is a reason a lot of people are leaving Apple's walled garden - sometimes, the grass really is greener on the other side. Apple is commonly criticized for price, being rigid in nature, and being slightly behind the cutting edge.
Looking mighty tempting...
When Android and android related companies such as Google begin to catch up in terms of quality and product design whilst remaining lower in price, more and more consumers are going to be compelled to drift over. This isn't to sell Apple short, though the argument for staying in the mac ecosystem is becoming less and less feasible.
Personally, if I wasn't so entrenched in the Apple ecosystem, I'd switch over in a heartbeat. Google has a lot to offer and I believe it to expand even further as the years roll on. I'm very excited to see what the industry has in store for us and what player will end up on top. What do you think?
If you took anything away from this post, please drop a comment below. Would love to see what you guys think. All images used in this post are from Pixabay and Google Images (search setting set to Reuse for Commercial). Thanks for reading!
